The Servicepreneur Podcast

Pressing Pause for the Most Important Title Yet: Mom

It feels pretty fitting that I'm sharing this update on Labor Day... I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom.  In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave! I'm rooting for you, and I'll be back soon xoxo + Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community [https://theservicepreneur.myflodesk.com/the-servicepreneur-community] + Ready to take your service-based business to the next level? Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside! Visit theservicepreneurnetwork.com [https://www.theservicepreneurnetwork.com/] to join today! Let's Connect! * Follow on Instagram here: https://www.instagram.com/theservicepreneur [https://www.instagram.com/theservicepreneur] * Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/ [https://www.linkedin.com/in/emilysereno/]

How to Show Up Online Without Feeling Salesy

If you’ve ever felt like showing up online is “too salesy” or like you’re constantly pitching yourself, this episode is for you. As servicepreneurs, we don’t start our businesses to become full-time content creators. We start them because we genuinely want to help people. But here’s the truth: if people don’t know you exist, they can’t hire you or benefit from your work. In this episode, I share a powerful reframe that will change the way you think about visibility: what if marketing wasn’t self-promotion, but simply another form of service? When you start viewing your content as part of the way you serve, everything shifts. You stop overthinking, you stop worrying about being “too much,” and you start focusing on making life easier and better for the people who need you most. Inside this episode, we’ll cover: * Why visibility is how your next client finds you * How to create content that feels helpful, not salesy * The connection between showing up, building trust, and booking clients * What to do if you’ve been hiding or feel like it’s “too late” to start This is your reminder that visibility is not about being everywhere or being the loudest voice in the room. It’s about showing up with the intention to help. Your future clients are out there waiting to find you, but they can’t if you keep hiding. + Need help coming up with topics to promote your services? Grab my free Topic Map Template here: https://theservicepreneur.myflodesk.com/topic-map-template [https://theservicepreneur.myflodesk.com/topic-map-template] Ready to take your service-based business to the next level? Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside! Visit theservicepreneurnetwork.com [https://www.theservicepreneurnetwork.com/] to join today! Let's Connect! * Follow on Instagram here: https://www.instagram.com/theservicepreneur [https://www.instagram.com/theservicepreneur] * Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/ [https://www.linkedin.com/in/emilysereno/]

How to Find the Right People to Partner With in Business

If you've ever wondered how to find the right people to collaborate with or what it actually looks like to build a strong business partnership, this episode is a must-listen.  Whether you're thinking about co-hosting a workshop, launching a paid offer with someone, or even finding a long-term partner for your business, strategic collaboration can create massive momentum. Today, I sit down with Audrina Blackburn, a networking pro who has scaled her company by focusing on intentional connections and smart partnerships. She shares so many great insights like: * Signs someone would make a great collaborator or future partner, as well as the red flags to watch out for when vetting people * The questions you should be asking BEFORE you decide to work with someone to make sure it’s a good fit * What to do when you feel isolated or lonely in your business and how to start networking in person and virtually * How to lead a conversation when you invite someone to connect Plus we talk about how to make sure you stay open to new opportunities without stretching yourself too thin or losing focus on your core business. Connect with Audrina here: * Visit the Summit Chasers website: https://summitchasersnetwork.com/ [https://summitchasersnetwork.com/] * Listen to the Swearing By It podcast: https://open.spotify.com/show/1Y2j5oMdiRR9gSx1wokJ0v [https://open.spotify.com/show/1Y2j5oMdiRR9gSx1wokJ0v] Ready to take your service-based business to the next level? Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside! Visit theservicepreneurnetwork.com [https://www.theservicepreneurnetwork.com/] to join today! Let's Connect! * Follow on Instagram here: https://www.instagram.com/theservicepreneur [https://www.instagram.com/theservicepreneur] * Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/ [https://www.linkedin.com/in/emilysereno/]

Is Your Message Clear Enough to Grow Your Client List?

If you’ve been creating content, showing up online, and still hearing crickets when it comes to getting clients, your message might be the problem.  In this episode, we’re breaking down how to tell if your message is missing the mark and what to do about it. Messaging clarity is one of the most common struggles I see with first-time service-based business owners. And the truth is, if people are confused, they don’t buy. If your message is vague, your dream clients won’t see you as the person who can help with their specific problem. In this episode, I walk you through: * 6 signs your message isn’t clear enough * The exact messaging clarity checklist I use with my clients and network members * How to know if your social media bio, website, or content is confusing your audience * A simple one-liner formula that helps you clearly say what you do and who you help * What to look for when you audit your content for message consistency * Why your “vibe” and what you sell need to match This episode is short, practical, and packed with tips you can implement right away. Resources & links mentioned in the episode: * Download my free Client Persona Master Questionnaire here [https://theservicepreneur.myflodesk.com/client-persona] Ready to take your service-based business to the next level? Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside! Visit theservicepreneurnetwork.com [https://www.theservicepreneurnetwork.com/] to join today! Let's Connect! * Follow on Instagram here: https://www.instagram.com/theservicepreneur [https://www.instagram.com/theservicepreneur] * Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/ [https://www.linkedin.com/in/emilysereno/]

Feeling Stuck? Signs Fear Might Be Holding You Back in Business

If you’ve ever found yourself stuck in indecision, avoiding risk, or second-guessing your next move, this episode is for you. Today I'm chatting with Melissa Unsell-Smith, who helps women step out of their comfort zones, uncover their full potential, and start making bolder decisions in their business. Together, we explore the real impact fear has on your decision-making, especially when you’re a first-time founder or growing a service-based business. From recognizing fear-based habits to building resilience and learning how to reframe fear as a growth tool, this episode is packed with mindset shifts and practical tips to help you move forward with confidence. Melissa shares some great insights, including: * The types of fears women have as they become first-time founders * How fear impacts your decision-making when building a business * Tips to become more comfortable taking risks * Easy ways to reframe fear as something POSITIVE to help you reach that next level of business growth * How to build resilience action plans Plus signs you might be letting fear hold you back – and what to do about it Connect with Melissa here: * Visit her website: https://www.catalyticicon.com/ [https://www.catalyticicon.com/] * Connect with her on LinkedIn: https://www.linkedin.com/in/melissaunsell-smith/ [https://www.linkedin.com/in/melissaunsell-smith/] Ready to take your service-based business to the next level? Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside! Visit theservicepreneurnetwork.com [https://www.theservicepreneurnetwork.com/] to join today! Let's Connect! * Follow on Instagram here: https://www.instagram.com/theservicepreneur [https://www.instagram.com/theservicepreneur] * Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/ [https://www.linkedin.com/in/emilysereno/]