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The Shortlist

Podcast by Middle of Six

English

Business

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About The Shortlist

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

All episodes

101 episodes

episode The Short(er) List: How to Get the Most out of Microsoft artwork

The Short(er) List: How to Get the Most out of Microsoft

Not every client or firm lives in InDesign. And sometimes, for whatever reason, you're not able to use the Adobe Creative Suite programs, but still have to produce a presentable product. It may not be ideal, but it's going to be okay. In this episode of The Short(er) List, Becky sits down with Grace Takehara to talk about a reality every AEC designer eventually faces: the dreaded Word doc, the pesky PowerPoint deck, or the well-intentioned Canva link. How do we make the most of these tools and create something polished and professional? We have ideas. Becky and Grace dig into how to make the Microsoft and non-Adobe programs work harder than they're given credit for, how to overcome technical limitations, and how to keep your design standards intact even when the software is fighting you the whole way. This one's for every designer who's ever opened a proposal in Word or presentation in PowerPoint and felt their soul leave their body—and who made their peace, made it work, and lived to tell the tale.

1 Jul 2026 - 21 min
episode AI in AEC artwork

AI in AEC

AI has moved from an experimental playground to an everyday reality, and AEC firms are figuring out how to use it responsibly and effectively. On this episode of The Shortlist, Wendy Simmons, Becky Ellison, and Hana Kaneko explore how AI is impacting AEC marketing from proposal support and content editing to data organization and workflow efficiencies.  The Middle of Six team discusses the opportunities and challenges of AI adoption, including security, bias, intellectual property concerns, and environmental impacts. Their ultimate stance: MO6 is Human at Heart. While AI can accelerate tasks and improve efficiency, it cannot replace strategic thinking, authentic relationships, or the creativity that helps firms differentiate themselves and win work. And robots will never be funny.  CPSM CEU Credits: 0.5 | Domain: 6

24 Jun 2026 - 50 min
episode The Short(er) List: Better Home Offices artwork

The Short(er) List: Better Home Offices

In the era of remote and hybrid work, your home office is either working for you or against you. And if you're reading this from your couch with a laptop balanced on a throw pillow—you might be ready for some improvements to your situation. In this episode of The Short(er) List, Becky sits down with guest Hana Kaneko to tackle the space where the real work takes place, and where so many ergonomic decisions come into play. They dig into what it  takes to build a home office setup that supports a happy, healthy, and efficient day—and how to keep your mind right when the tether of the desk feels unbreakable. From lighting and layout to tools and temperature, they discuss the small upgrades that can make a big difference. No, you don't need a standing desk that costs more than your car. Yes, you probably do need to stop working from the kitchen table. Settle in and get ready for some tips! Your wrists, your eyes, your brain and your back will all thank you.

17 Jun 2026 - 22 min
episode The Marketers! artwork

The Marketers!

What type of AEC marketer are you? Are you the Eagle Eye, catching every compliance detail? The Octopus, juggling a dozen priorities at once? The Cheerleader, keeping your team motivated? Or maybe the MacGyver; the marketer who always finds a way to save the day?! In this special episode of The Shortlist, the entire Middle of Six team jumps on the podcast to discuss "The Marketers"—MO6's wildcard personalities that celebrate the strengths and superpowers that make AEC marketers so unique and invaluable. Through personal stories, shared experiences, and plenty of laughter, the team spills the tea on how these traits show up in their daily work and how to leverage these strengths without getting pigeonholed into certain roles. Listen in, see which character sounds most like you, and take the quiz at middleofsix.com/wildcards.

10 Jun 2026 - 36 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
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