The Slow Lane

Building Petal Fever: When Your Dream Stops Feeling Like a Dream

This episode is a real behind-the-scenes look at what it actually feels like when your dream starts becoming reality. The highs, the pivots, the scary numbers, the aligned women coming into my life, letting go of things that no longer fit, and learning how to trust myself through all of it. Petal Fever is moving into a whole new chapter and honestly… it’s starting to feel very real over here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Building Petal Fever: Big Expansive Energy & Angry Birds

This week on The Slow Lane, I’m sharing a huge milestone in the Petal Fever journey because I officially chose the fabric for Drop One… and the second I felt it in my hands, it was a full body yes. We’re talking custom colours, fit samples, manufacturing updates, closing the early access list at 150 women, networking with incredible female founders, and what it feels like to finally step into work that feels deeply aligned. Also, apparently I’m being hunted by birds now, so there’s that too. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Building Petal Fever: I’m Not Playing It Safe - Fabric Truths, Big Decisions & 4 Spots Left

This week felt like a full spiral… in the best and most overwhelming way. i went deep into fabric. Like questioning everything, reading every label, realizing how much “clean” activewear isn’t actually clean. And also realizing I’m not here to play it safe or do what everyone else is doing. Petal Fever has to hit differently. And that means asking better questions, even when it makes things harder. Also… the early access list is basically full. Which is still blowing my mind because you haven’t even seen a finished product yet. There’s something really real being built here. And you can feel it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Building Petal Fever: This Isn’t Lulu Lemon, and That’s The Point

I finally got my fabric swatches… and they were a no. For a second, I caught myself trying to recreate something that already exists. But Petal Fever isn’t Lululemon, and it never will be. This episode is about redefining the vision, trusting the process, and getting one step closer to the right fabric, not the easy one. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

When Life Wrecks Your Plans (Literally) + The “Two Sandcastles” Mindset

A really real one. I’m sharing what happened after my family got into a scary accident, the financial spiral that followed, and how I pulled myself out of it. If you’re in a season where everything feels like it’s piling on, this is your reminder that sometimes things fall apart so something better can come together. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]