The Small Group Gym Pod

#37 How Fionn MacCullagh Scaled Tailormade to 850 Clients

In this episode, Fionn MacCullagh shares how Tailormade Coaching scaled to 8 locations and more than 850 clients by simplifying its offer, raising prices, systemising referrals and obsessing over retention. You’ll learn: * Why Tailormade sells one simple membership instead of multiple packages * How the “Committed Club” improves attendance and reduces churn * The pricing mistake that cost years of profit * How Fionn handled a price increase that led to a 27% member loss * The referral system that rewards both the client and their friend * Why flyer drops still outperform many modern marketing tactics Find out more about Fionn: * Instagram: https://www.instagram.com/fionnmaccullagh/ * His gym: https://www.instagram.com/tailormade_coaching/

#36 How Stoked Athletics Became “3-Mile Famous” w/out Ads

In this episode, Stuart sits down with Mike Bouranis, owner of Stoked Athletics in Long Island, to unpack how he grew to around 200 members by becoming “Three Mile Famous.” Mike shares why he moved away from paid ads, how he builds powerful local business partnerships, and how events with run clubs, coffee shops, doctors and youth sports teams have helped Stoked generate leads, referrals and long-term community trust. You’ll learn how to find the right local partners, create simple entry offers, use seasonal “wrapping paper” to make offers feel fresh, and build a community marketing system that compounds over time. Find Out More About Stoked: * Instagram: https://www.instagram.com/stokedathletics/ * Website: https://stokedathletics.com/

A Few Lessons From a Customer of an SGPT Gym

In this short episode, Stuart shares some lessons he's picked up since being a customer of an SGPT gym.

#34 How to Start a Kids Coaching Service in Your Gym

In this roundtable-style conversation, Stuart speaks to three gym owners (Stuart MacDonald from True Fitness, Chris Travis from Seattle Strength & Performance and Tim Reid from ETC) who have successfully built youth coaching programs inside their facilities—ranging from sports performance models in the US to general fitness programs in the UK. They break down: * How they actually got started * What works (and what doesn’t) with pricing, scheduling, and structure * The surprising demand from parents—and why it’s easier to fill than adult sessions * The realities of seasonality, profitability, and scaling * And why youth coaching might be one of the most overlooked opportunities in the fitness industry right now If you’re a PT or gym owner thinking about adding a youth offering—or wondering if it’s worth it—this episode will give you a clear, honest look at what’s involved.

#33 Becoming a More Tax-Efficient Gym Owner (w/ Gareth from Coach Accounts)

What should gym owners actually know about VAT, expenses, business structure, and becoming more tax-efficient? In this episode, Stuart sits down with Gareth from Coach Accounts to break down the money side of running a gym in plain English. They cover why many gym owners should think seriously about operating as a limited company, the VAT mistakes that can cost you thousands, what counts as a genuine business expense, and why so many owners create unnecessary stress by avoiding their numbers. If you want to feel more in control of your finances and make smarter decisions as a gym owner, this one is worth your time. Find Out More About Coach Accounts: * Instagram: https://www.instagram.com/coachaccounts/