How social media intelligence can signal blockbuster success: BMS’ Opdivo

Powering through disruption: Why digital stakeholder intelligence is essential for energy leaders

The energy sector is facing disruption from every angle — climate, geopolitics, and policy shifts. In this episode of The Social Intelligence Podcast, we unpack Daniel Ghinn’s thinking on how digital stakeholder intelligence helps leaders navigate change. From policymakers to consumers, millions of online voices are shaping the debate in real time.  Discover how energy leaders can cut through the noise, spot early warning signals, and make confident decisions in the face of uncertainty.

HCPs band together online to celebrate and support Datroway approvals

In this episode of The Social Intelligence Podcast, our AI hosts break down new research by Ben Stott from CREATION.co: HCPs band together online to celebrate and support Datroway approvals. The discussion explores how HCPs reacted to Datroway data and approvals — from early skepticism around OS benefit, to celebration of lung trial results at ASCO 2025, to immediate concerns about toxicity. The conversation also highlights how peer-to-peer education from Digital Opinion Leaders helped guide treatment practices online. Written by Ben Stott, Research Analyst at CREATION.co. Read the full article here: https://creation.co/knowledge/hcps-band-together-online-to-celebrate-and-support-datroway-approvals/ [https://creation.co/knowledge/hcps-band-together-online-to-celebrate-and-support-datroway-approvals/?utm_source=chatgpt.com]

How social media intelligence can signal blockbuster success: BMS’ Opdivo

This episode explores how social media intelligence revealed early signals of blockbuster success for Bristol Myers Squibb’s cancer immunotherapy, Opdivo. By analysing healthcare professional conversations online, CREATION.co uncovered insights that shaped understanding of product launches in pharma and the wider implications for future treatments. In The Social Intelligence Podcast, two AI hosts break down fresh research from CREATION.co’s analysts. This episode is based on an article by Jessica Fernandes, Analyst at CREATION.co. Read the full article and discover more insights at https://creation.co [https://creation.co?utm_source=chatgpt.com]