The SoVerve Lounge: A Marketing Podcast

Reducing Email Unsubscribes & Improving Newsletter Engagement

In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you. Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠⁠Spotify⁠⁠ or a review on ⁠⁠Apple Podcasts⁠⁠. 📌 Important Links: -- ⁠Visit the SoVerve website⁠ to learn more about my email marketing services -- Subscribe to ⁠⁠The SoVerve Way Newsletter⁠⁠⁠, a monthly email newsletter for small biz owners. -- Read ⁠⁠The SoVerve Annex⁠⁠⁠, a blog for expanded articles on topics covered on the show. -- ⁠⁠Learn more about the podcast⁠⁠⁠ and visit the rest of the show archives⁠. -- For marketing and business tools and resources, visit our ⁠⁠Preferred Vendors⁠⁠⁠ page. ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Thriving in Local Community with Christina Olivarez

It was a treat to interview my darling friend and colleague, Christina Olivarez, who has created such a massive following using the power of public speaking and community engagement. In today's episode, Christina shares the valleys and the mountains of entrepreneurship with our SVL community, what Hustle & Socialize is all about, and much more! ✨ Follow Our Guest: Christina Olivarez Christina's Website [https://hustleandsocialize.com/] // Christina's LinkedIn [https://www.linkedin.com/in/christina-jovanna-olivarez-14081226/] 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ [https://open.spotify.com/show/0o6CRUDIgNgwMufaXili3T] or a review on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/the-soverve-lounge/id1353478833]. 📌 Important Links: -- Visit the SoVerve website [https://soverve.com] to learn more about my email marketing services -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠ [https://soverve.com/subscribe/], a monthly email newsletter for small biz owners. -- Read ⁠The SoVerve Annex⁠⁠ [https://soverve.com/blog], a blog for expanded articles on topics covered on the show. -- ⁠Learn more about the podcast⁠⁠ [https://soverve.com/podcast] and visit the rest of the show archives⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ [https://soverve.com/preferred-vendors] page. ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Beyond The Scroll: Marketing Without Social Media

Looking for actionable alternatives to marketing your business on social media? In this episode, I share some of those alternatives and why many are far superior to social media. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ [https://open.spotify.com/show/0o6CRUDIgNgwMufaXili3T] or a review on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/the-soverve-lounge/id1353478833]. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ [https://soverve.com/affiliate-disclaimer] 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠ [https://soverve.com/subscribe/], our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠ [https://soverve.com/blog], a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ [https://soverve.com/podcast] or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ [https://soverve.com/preferred-vendors] page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ [https://soverve.com/] // ⁠LinkedIn⁠⁠ [https://linkedin.com/company/soverve] // Bluesky [https://bsky.app/profile/soverve.com] ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Email ROI with an Omnichannel Approach

Omnichannel versus integrated marketing? Which is better for email marketing in 2025 and moving forward, and why? In this episode, I share the differences between an omnichannel marketing strategy and an integrated marketing strategy, plus one is above the other for email marketing. Head over to our blog, The SoVerve Annex, to read an in-depth article I wrote on omnichannel marketing and why it's far superior to integrated marketing for small businesses. Follow this link: https://bit.ly/sv-omnichannelmarketing [https://bit.ly/sv-omnichannelmarketing] 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ [https://open.spotify.com/show/0o6CRUDIgNgwMufaXili3T] or a review on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/the-soverve-lounge/id1353478833]. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ [https://soverve.com/affiliate-disclaimer] 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠ [https://soverve.com/subscribe/], our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠ [https://soverve.com/blog], a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ [https://soverve.com/podcast] or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ [https://soverve.com/preferred-vendors] page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ [https://soverve.com/] // ⁠LinkedIn⁠⁠ [https://linkedin.com/company/soverve] // Bluesky [https://bsky.app/profile/soverve.com] ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Done For You: The Illusion of Easy

Have you ever been tempted by the promise of effortless marketing success? Have you ever heard of the term Done For You Service that "magically" attracts customers while you focus on other aspects of your business? In this episode, I'm sharing my two cents on DFY services and why I think the term is detrimental to the marketing industry. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ [https://open.spotify.com/show/0o6CRUDIgNgwMufaXili3T] or a review on ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/the-soverve-lounge/id1353478833]. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ [https://soverve.com/affiliate-disclaimer] 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠ [https://soverve.com/subscribe/], our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠ [https://soverve.com/blog], a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ [https://soverve.com/podcast] or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ [https://soverve.com/preferred-vendors] page. 💻 Let's Get Social: ⁠⁠Website⁠⁠ [https://soverve.com/] // ⁠LinkedIn⁠⁠ [https://linkedin.com/company/soverve] // Bluesky [https://bsky.app/profile/soverve.com] ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.