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The Spin Chicks

Podcast by The Spin Chicks

English

Sports

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About The Spin Chicks

If you love sports and pop culture, you’re in the right place. Michelle Schmitt Young and Erika Amstadt Hirschfield have teamed up as The Spin Chicks. As seasoned pros in the sports, public relations and multimedia business, Michelle and Erika share their experiences working in sports, tackling the work-life balance and how to thrive in an ever-changing industry. They will share their behind the scenes experiences in locker rooms, competition arenas and in dealing with situations head-on. Spirited. Practical. Influential. The Spin Chicks are all about spirited conversation, the power of practical, the art of influence and the value of knowledge. They also jump in with some good old fashioned girl talk because when they aren’t working, they are trying to live their best life.

All episodes

40 episodes

episode The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real artwork

The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real

In this episode of The Spin Chicks podcast, we’re joined by Griffin Clark, a junior at Boston College who’s already making waves in sports communications through his work with the Naismith Awards and Bee Young Comms as Michelle’s sole intern. We discussed how he’s navigating a number of high profile internships at such a young age, what his generation really thinks about social media, and what authenticity online actually looks like. Griffin also shares his favorite projects, how he stays grounded during the long hours of sports media, and the advice he’d give both to aspiring creators and to his younger self. A sharp mind, a rising voice, and a great look at the future of the industry, tune in to learn more about Gen Z and Griffin.

2 Dec 2025 - 38 min
episode Storytelling: Clay Owen on Building Narratives That Stick in the Social Era artwork

Storytelling: Clay Owen on Building Narratives That Stick in the Social Era

In this episode of The Spin Chicks podcast, we’re joined by Clay Owen.  Clay is a communications veteran whose career spans corporate PR, philanthropy, crisis management, and years as a senior producer at CNN. Now a professor at the University of South Carolina, he’s also the mind behind the College Sports Social Pulse, which tracks millions of fan conversations to show which programs are winning attention across social platforms. Erika and Michelle talked with Clay about the moments that reshaped his approach to communications, what younger audiences are really doing on social media, and how brands should respond. He shares insights from covering major global events, including the late Princess Diana’s funeral, why he returned to USC, and what’s surprised him most in the Pulse data, including the power of negative conversations. A sharp, informed look at the media world from someone who’s seen it all, the Spin Chicks already are making plans to have Clay back. College Sports Social Pulse: https://collegesportssocialpulse.com/

18 Nov 2025 - 40 min
episode From Cameroon to California: Yannick Atanga’s Journey of Heart, Hoops & Giving Back artwork

From Cameroon to California: Yannick Atanga’s Journey of Heart, Hoops & Giving Back

We’ve chatted with a lot of incredible athletes on The Spin Chicks podcast, but this episode hits differently. Meet Yannick Atanga: born in Cameroon, a basketball late-bloomer, and all-around inspiration.At 14, he picked up a basketball for the first time - and boom - his world changed. He moved to California for high school (without knowing a word of English!), played basketball and then earned a degree from Santa Clara University, all the while catching the mentor bug.Now, he's giving back big-time through Impact Basketball, a youth camp he started in Cameroon that's still going strong 7 years later.Tune in for a story that’s part hustle, part heart, and 100% Yannick—from late-night porch dreams to global impact. And if you have the bug to donate to his camp - please use this link: https://www.impactcharityafrica.com/get_involved [https://www.impactcharityafrica.com/get_involved]

4 Aug 2025 - 45 min
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