The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

Obscurity The Silent Killerof Business and the No.1 Reason 80% of Businesses Fail

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] Let me ask you a question. And I want you to answer it honestly. If I went out onto the high street today and stopped a hundred people at random — a hundred people who are exactly the kind of person you want as a client — how many of them would know your name? How many would know your business exists? For most business owners, the answer is somewhere between zero and two. And that is the real problem. Not your pricing. Not your product. Not your sales technique. The problem is obscurity. Nobody knows you exist. I have been working with business owners for over 31 years. And in that time, I have seen brilliant people with brilliant products and services fail — not because they were not good enough, but because not enough people knew about them. Here is the thing about obscurity. It is invisible. You cannot see it. You just feel the effects of it — the quiet phone, the empty diary, the month that ends with less in the bank than you hoped. So today I want to give you the fastest, most affordable ways to fix it. The Obscurity Equation There is a simple equation I use with every client I work with. It goes like this: Visibility plus credibility equals opportunity. Visibility means the right people know you exist. Credibility means they believe you can help them. When you have both, opportunity follows naturally. Most business owners focus almost entirely on credibility — they perfect their website, refine their offer, get more qualifications. And then they wonder why the phone is not ringing. The reason is that nobody is seeing all that credibility. You have built a beautiful shop in the middle of a forest. The Five Fastest Ways to Overcome Obscurity Let me give you five things you can start doing this week. Number one: Build your database. Your email list is the most valuable asset in your business. Not your website. Not your social media following. Your email list. Because it is the one channel you own. Start building it today. Offer something valuable in exchange for an email address — a guide, a checklist, a free training. Every name on that list is a future client. Number two: Show up consistently on one platform. Pick one social media platform where your ideal clients spend time. LinkedIn if you work with businesses. Facebook if you work with consumers. And show up there consistently — not once a week, not when you feel like it, but every single day. Post something useful. Comment on other people's posts. Be present. Visibility is a habit, not an event. Number three: Ask every client for a referral. This is the most underused marketing strategy in the world. You have clients who love what you do. They know other people who need what you do. But they will not refer you unless you ask. So ask. Every time. Build it into your process. I will show you exactly how to do this in Module 8. Number four: Speak in public. I do not mean TED Talks. I mean local business groups, networking events, webinars, podcasts. When you speak, you demonstrate expertise instantly. You become known. One speaking engagement can generate more leads than six months of social media posts. Number five: Write content that solves problems. A blog post, a LinkedIn article, a short video. When you publish content that answers the questions your ideal clients are already asking, you become findable. Google finds you. People share you. And you build credibility at scale without being in the room. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

Get Serious by Steve Mills - The Results Guy

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] My name is Steve Mills and I want to share with you some tried, tested and proven ways to grow your business. I don't have all the answers, but I do have some profound questions and some really powerful answers to many important sales, marketing and business growth questions. These answers I have gleaned over the past 31 years by learning my craft from many of the world's leading experts in sales, marketing and business development. In this video, I want to get you to take your business seriously. This session was recorded live by Steve Mills on YouTube and The Results Mastery Podcast. The episode presents a focus on “getting serious” about business growth. Let me tell you about something that happened to me this morning. I had arranged a free training session on AI and WhatsApp automation for 18 of my clients. These are business owners who have invested in their own development. They knew the session was happening. They had it in their diaries. And yet, when the time came, only three of them showed up. Fifteen no-shows. For a free session. On one of the most important topics in business right now. I am not sharing this to embarrass anyone. I am sharing it because it perfectly illustrates the single biggest problem I see in small business today: a profound lack of seriousness. The Difference Between an Amateur and a Professional I played international table tennis for ten years. At that level, you quickly learn the difference between someone who plays and someone who is serious. The amateur turns up when it is convenient. The professional turns up when it is not. The amateur practises when they feel like it. The professional practises when they do not. The amateur makes excuses. The professional makes progress. Business is no different. The business owners who grow — consistently, measurably, predictably — are the ones who treat their growth like a professional discipline, not a hobby they pick up and put down depending on how busy they are that week. The ones who struggle are the ones who attend free training only when nothing else comes up, who say they want to grow but will not invest an hour to learn how, who talk about change but never quite get around to implementing it. There has never been a more important time to get serious than right now.  Quote "AI is not going to take your business, but somebody who knows how to use it effectively just might". https://results-mastery.com/events/ai-mastery-summit If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

How protected is your business if something should happen?

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] I've got something a little bit different for you today. Rather than my usual sales, marketing, and business growth videos, in this one I'm interviewing a good friend of mine and thoroughly nice guy with loads of knowledge and experience in his industry. His name is Joseph Mayanja.  Joseph says he's in the protection industry, but just to clarify, he's not a bouncer or running a protection racket; rather, he sells insurance. He is an expert who provides great advice to the small and medium-sized businesses and their business owners.  In this interview, he shares his thoughts regarding the mistakes that a lot of business owners make (particularly small business owners with limited budgets). He explains how they can end up in a really difficult situation when something goes wrong because they don't have the critical insurances in place.  I hope you enjoy the video, and any feedback is very welcome. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

What marketing works in 2026

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] The Six step business development framework:   1. Overcome obscurity - get known by strangers   2. Consistent communication – regular touchpoints   3. Build know/like/trust relationships   4. Generate two-way communication   5. Convert communication into meetings   6. Turn meetings into sales Sales Strategy & Conversion Focus - Meeting conversion rate as key leverage point   - Example: Improving from 2/10 to 4/10 meetings doubles business - Importance of objection handling training - Specialisation increases pricing power and conversion   - Hotel specialist vs general marketer example   - Swimming pool specialist vs general builder analogy - Market sizing and niche targeting critical for efficiency Collaboration Marketing Approaches - Joint events multiply audience reach   - Three partners each bringing 20 people = 60 total attendees   - 40 new prospects for each partner - Allison’s approach: Collaborating with others for unique events   - Accesses partner’s existing circles   - Builds credibility through association Service Offerings & Pricing - Kickstart program: £25/month for startups - Results Mastery program: £500/month - Higher-tier services: £2,000+/month - Average client results: 45% increase in first 12 months - 10,000 businesses worked with to date. Want to know more? Book an online meeting at www.results-mastery.com [https://results-mastery.com/] If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

If you don't take any risks, then you risk everything...

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] People often tell me that they want to grow their business. When I ask them what they are currently doing to do so, the answer is often "very little." It is a little bit like people who want to lose weight; when you ask them what they do, they say they don't do any exercise, they eat lots of chocolate, and fish and chips is their favourite meal.  Things just don't add up. The truth of the matter is that the reason we often don't take action is fear. This could be: 1. A fear of failure 2. A fear of loss (specifically losing money) 3. A fear of what people will say if they find out we have messed up Fear is a real detractor of success.  I always remember Tony Robbins once saying that "fear" stands for False Evidence Appearing Real. I also have a friend called Andy Tiong who says that fear is really just something that prevents us from doing things; if we live in fear, then we take no action. So, my message to you today is this: if you want to remain where you are, then that's fine. You don't need to do anything. However, "if you always do what you've always done, you're probably going to get what you've always got". I say "probably" because of the world we live in right now. The media is doing a lot of scaremongering about AI. If you don't take that on board because of fear. If you don't spend any time learning the skills that you're going to need to learn as you go forward, then that fear could mean that you are not only going to stay where you are, but you are also perhaps going to fall by the wayside. I say that not to be an alarmist, but because it's true. So, turn fear into action in order to grow your business. If you'd like to work with me, then get in touch by going to results-mastery.com [https://results-mastery.com/] and booking a free, no-obligation initial meeting without any fear. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e