Cover image of show Plot Your Content: The next chapter for your marketing and business

Plot Your Content: The next chapter for your marketing and business

Podcast by Rebecca Stanisic

English

Business

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About Plot Your Content: The next chapter for your marketing and business

If you’re a solopreneur or small business owner who’s overthinking every Instagram post, constantly wondering what to create next, wish you were off social media more, and feeling exhausted by how much space marketing takes up in your life, you’re in the right place.Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than spend countless hours online worrying about reach and algorithms.This podcast is going to help you write a new story so you can fall back in love with your business and rethink your whole approach to your content.Together, we’ll turn the page on overthinking your marketing, posting without capacity, and creating without clarity. Welcome to Plot Your Content, a podcast dedicated to helping solopreneurs and small business owners build sustainable, intentional content strategies.Let’s begin your next chapter of content creation together.

All episodes

57 episodes

episode Episode 55: The secret to your DMs on Instagram as a small business owner artwork

Episode 55: The secret to your DMs on Instagram as a small business owner

If you DM people does it increase reach? The head of Instagram says no. BUT that doesn't mean DMs aren't a crucial part to your marketing plan. It's the ONE area I recommend people hang out when they are short on time. In this episode, I share why relationship marketing thrives in DMs, what it means for your Instagram use, and what to focus on. Chat with me on Instagram @bitofmomsense [https://www.instagram.com/bitofmomsense/] Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here [https://rebeccastanisic.thrivecart.com/spark/] Sign up for my newsletter [https://www.rebeccastanisic.com/newsletter] Save 30%: On-Demand Content Foundations Workshop [https://rebeccastanisic.thrivecart.com/sts/?coupon=MARCH30] find out more at www.rebeccastanisic.com [https://www.rebeccastanisic.com/] Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=rebecca31].

21 May 2026 - 6 min
episode Episode 54: Behind the Scenes of an in-person event (Ottawa Content Field Trip Workshop) artwork

Episode 54: Behind the Scenes of an in-person event (Ottawa Content Field Trip Workshop)

What's it like putting together an event? Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one! Here's where to get your May Content Field Trip Workshop tickets (May 26 and May 27) https://rebeccastanisic.thrivecart.com/field-trip-may/ Chat with me on Instagram @bitofmomsense [https://www.instagram.com/bitofmomsense/] Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here [https://rebeccastanisic.thrivecart.com/spark/] Sign up for my newsletter [https://www.rebeccastanisic.com/newsletter] Save 30%: On-Demand Content Foundations Workshop [https://rebeccastanisic.thrivecart.com/sts/?coupon=MARCH30] find out more at www.rebeccastanisic.com [https://www.rebeccastanisic.com/] Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=rebecca31].

12 May 2026 - 1 min
episode Episode 53: Using Threads for your business (what strategy do you need?) artwork

Episode 53: Using Threads for your business (what strategy do you need?)

So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I share how I use threads, what I'm seeing working, and offer some tips for your small business to get started Chat with me on Instagram @bitofmomsense [https://www.instagram.com/bitofmomsense/] Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here [https://rebeccastanisic.thrivecart.com/spark/] Sign up for my newsletter [https://www.rebeccastanisic.com/newsletter] Save 30%: On-Demand Content Foundations Workshop [https://rebeccastanisic.thrivecart.com/sts/?coupon=MARCH30] find out more at www.rebeccastanisic.com [https://www.rebeccastanisic.com/] Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=rebecca31].

27 Apr 2026 - 9 min
episode Episode 52: Some content will fail, some is working harder than you think artwork

Episode 52: Some content will fail, some is working harder than you think

Not all content will be successful, but you have to figure out what the actual definition of success is. In this episode, I share why failing content is okay (and what you can learn from it), as well as why some 'failed' content is actually working harder than you know: Long-form content, social media marketing, and visibility efforts all have different goals, and reasons for being. Knowing this will help you create better. I also talk about what to look for when testing and trying new things (one post is not enough data to make decisions about!) Chat with me on Instagram @bitofmomsense [https://www.instagram.com/bitofmomsense/] Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here [https://rebeccastanisic.thrivecart.com/spark/] Sign up for my newsletter [https://www.rebeccastanisic.com/newsletter] Save 30%: On-Demand Content Foundations Workshop [https://rebeccastanisic.thrivecart.com/sts/?coupon=MARCH30] find out more at www.rebeccastanisic.com [https://www.rebeccastanisic.com/] Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=rebecca31].

14 Apr 2026 - 11 min
episode Episode 51: Not all content and marketing advice is for you and your business artwork

Episode 51: Not all content and marketing advice is for you and your business

You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing plans than a brick and mortar store. A service based business will be different than a product based business. In this episode, I try to share how to consider this advice as optional only and how it's customizable. Chat with me on Instagram @bitofmomsense [https://www.instagram.com/bitofmomsense/] Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here [https://rebeccastanisic.thrivecart.com/spark/] Sign up for my newsletter [https://www.rebeccastanisic.com/newsletter] Save 30%: On-Demand Content Foundations Workshop [https://rebeccastanisic.thrivecart.com/sts/?coupon=MARCH30] find out more at www.rebeccastanisic.com [https://www.rebeccastanisic.com/] Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio [https://helloaudio.fm?fpr=rebecca31].

2 Apr 2026 - 8 min
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