The Troped Podcast
In our first guest episode, Tara and Kyra sit down with Briarwick Candles founder Kate Glass to discuss how she built a successful bookish candle business from scratch, transforming beloved romance books and fantasy novels into bestselling literary-inspired candles. Kate shares how Briarwick grew from a kitchen-counter hobby into an international brand, the challenges of scaling a small business during the pandemic, the inspiration behind her bestselling book boyfriend candles, hilarious scent-testing fails, ethical licensing with indie authors, and why community has been the foundation of Briarwick’s success. * 00:00 Welcome and Guest Intro * 01:51 Favorite Trope Fake Dating * 02:45 First Candle and Etsy Launch * 04:54 From Hobby to Global Brand * 05:57 Scaling Up During COVID * 06:32 First Warehouse and Quitting Job * 08:34 Turning Books Into Scents * 10:17 Aspirational Romance Candles * 11:31 Scent Testing and Epic Fails * 12:11 Testing New Scents * 12:31 Top Candle Picks * 12:47 Fan Fiction Citrus Scale * 14:24 Handling Bookish Opinions * 15:18 Reading Slumps and Formats * 16:24 Indie Author Spotlight * 19:29 Scaling Beyond the Kitchen * 21:10 Community as Advice
10 episodes
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