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Set in 2016, The Up or What Podcast begins as a stock market analysis show hosted by two comedians who barely understand the market but discuss it with absolute confidence. Structured like a real financial news program, the show quickly derails as segments collapse into literal interpretations of market metaphors, semantic arguments, and obsessive repetition. Over time, the podcast is absorbed by a corporate entity, shady executives begin interfering on air, and what started as dumb market parody becomes an ongoing narrative about two hosts trying to keep a show alive as the pressure starts to crack both the format and the people behind it.
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