The Video Reformation

Podcast by Ben Oliver and Justin Plant

English

Business

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20 hours of audiobooks / month
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About The Video Reformation

When it comes to business, video is no longer a novelty, but a necessity. Storyboard Media co-founders Ben Oliver and Justin Plant lead The Video Reformation with a bi-weekly discussion about the world of video strategy and production. Whether you're looking for insights into video production, want to hear interviews with leaders in video content marketing, or just like listening to two guys engage in mildly off-color banter, this pod is for you.

All episodes

54 episodes

69. Video Deep Dive: The Making of Contract Hound

When you're looking at a finished video, it can be easy to forget what it takes to turn a video concept from vision to reality. That's why this week, Ben and Justin break down one of their favorite videos they made for their client Contract Hound. This episode is brought to you by LinkOut.

9 May 2022 - 50 min

68. The Evolution of the B2B Sales Funnel

How well does the traditional sales funnel represent today's B2B customer journey? In this week's episode, Ben and Justin break down alternative funnels for the modern B2B company including the flywheel, content marketing funnels vs. sales funnels, and the transtheoretical model of change. This episode is brought to you by Hairbnb.

25 Apr 2022 - 45 min

67. How to Fail at B2B Video: Part 2

Everybody makes mistakes, and we've made so many that we had to divide this topic into 2 episodes. Join Ben and Justin for a retrospective of even more ways you can mess up your video - everything from poorly managing your crew to not organizing and streamlining your post-production.

11 Apr 2022 - 31 min

66. How to Fail at B2B Video: Part 1

Everybody makes mistakes. Join Ben and Justin for a retrospective on the myriad of ways you can mess up your video - everything from trying to go viral to bringing in the wrong team. There's so many different ways to fail, we had to divide it into two episodes! This episode is brought to you by Cribble.

28 Mar 2022 - 47 min

65. Reimagining the Testimonial Video

Haven't we as a society moved past the standard testimonial video? In this episode, Ben and Justin talk about their disdain for the outdated, traditional testimonial video and re-envision how these videos can be more personal and powerful by adjusting your creativity and execution. This episode is brought to by the Podcast Sponsor Clearing House.

14 Mar 2022 - 56 min

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