The Way with Best Era

The AI Era Is Already Here

AI isn’t coming someday. It’s already reshaping how we work, think, create, and even define our value as humans. In this episode of The Way, Ryan and Brittany dive deep into the rapidly evolving world of artificial intelligence and the massive questions it raises for lawyers, businesses, and society as a whole. From the collapse of traditional search and the rise of AI-driven communication to the future of jobs, identity, and human purpose, this conversation explores both the excitement and the unease surrounding the next wave of technological change. They also discuss the ethical challenges of AI development, the role of law in a rapidly automated world, and why community, creativity, and authentic human connection may become more important than ever. Whether you’re energized by AI, overwhelmed by it, or somewhere in between, this episode offers a thoughtful and grounded conversation about what the future could look like and how legal professionals can prepare for it. 🚀 Want to stay ahead of the AI conversation in the legal industry? Join the Best Era community here: https://bestera.com [https://bestera.com] 🎟️ And don’t miss AI Era this November in Charleston, where legal professionals, innovators, and industry leaders will come together to explore the future of AI and law. Get your tickets here: https://bestera.zohobackstage.com/AIEra2o [https://bestera.zohobackstage.com/AIEra2o] #TheWayPodcast #ArtificialIntelligence #AI #LegalTech #FutureOfWork #Leadership #Innovation #LawFirmGrowth #AIera #BestEra

The Traits That Build Great Law Firms

What separates the law firm owners who thrive from the ones who stay stuck? In this episode of The Way, Ryan and Brittany break down the key traits they see again and again in the most successful attorneys and entrepreneurs they work with. From grit and consistency to humility, vision, and continuous learning, they explore what it really takes to build a sustainable business in the legal industry. Along the way, they share stories from the growth of Best Era, lessons from law firm leaders they admire, and why “letting go to grow” might be the hardest but most important shift a founder can make. Whether you’re building a law firm, scaling a business, or just trying to become a stronger leader, this conversation is packed with practical insight and honest perspective. Plus, tickets are now LIVE for Revolutionary Era on July 21 at Suffolk University in Boston, where Ryan will spend the day teaching the systems, leadership principles, and business strategies behind scaling a successful law firm. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra [https://bestera.zohobackstage.com/RevolutionaryEra] And if you’re looking to connect with other growth-minded legal professionals, join the Best Era community here: https://bestera.com [https://bestera.com]

Build Your “Ride or Die” Team

What if your biggest growth unlock isn’t more leads… but who’s sitting at your table? 👀 In this episode of The Way, Ryan and Brittany break down why the best firms aren’t built by one “brilliant” lawyer—they’re built by trusted voices, honest feedback, and a team that actually challenges you to be better. From ditching ego to building a leadership team that tells you the truth (even when it stings), this one’s a masterclass in scaling without losing your sanity. If you’ve ever felt like everything depends on you… this is your sign to rethink that. 🎯 🚀 Join our community: https://bestera.com [https://bestera.com] 🎟️ Tickets are LIVE for Revolutionary Era: https://bestera.zohobackstage.com/RevolutionaryEra [https://bestera.zohobackstage.com/RevolutionaryEra]

Stick Season Strategy: Small Moves, Big Wins

What if the biggest wins in your business didn’t come from massive changes but from small, intentional actions done consistently? In this episode of The Way, Ryan McKeen and Brittany Green break down how community engagement, authenticity, and strategic focus can drive real growth across industries. From the rise of Noah Kahan to lessons in law firm marketing and business development, they highlight a simple truth: genuine connection and value-driven content will always outperform noise. They explore how small moves build momentum, why showing up consistently matters more than chasing perfection, and how to stay true to your message while still evolving your strategy. Whether you’re growing a firm, a brand, or a platform, this episode is all about doing the right things, over and over again. And if you’re ready to take that mindset into action, join us live on July 21, 2026, at Suffolk University for The Revolutionary Era—a full-day, hands-on experience led by Ryan McKeen, designed to teach lawyers how to actually build and scale a law firm as a business. With only 65 seats available, this is an opportunity to dive deep into the systems, strategy, and structure behind real growth. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra [https://bestera.zohobackstage.com/RevolutionaryEra] and learn more about joining our community at https://bestera.co/best-era-community [https://bestera.co/best-era-community]

Human Over Hype: Winning with Authenticity in an AI-Driven World

AI is changing everything but the real question is this: what actually still matters? In this episode of The Way, Ryan McKeen and Brittany Green dig into the evolving world of content creation, social media, and marketing in the age of AI. While automation is getting faster, smarter, and more accessible, they make one thing clear: the edge still belongs to people who know how to be human. From video marketing to audience growth, they break down why authenticity is no longer optional, how to stand out in a sea of AI-generated content, and what it really takes to build trust and engagement online today. They also share practical insights on staying consistent, finding your audience, and using AI as a tool without letting it replace your voice. Because at the end of the day, people don’t connect with perfect content. They connect with real people. Join the Best Era Slack community here: https://bestera.com [https://bestera.com] Join the Para Era Slack community here: https://bestera.com/coaching/paralegal-training/ [https://bestera.com/coaching/paralegal-training/] Check out Next Level Lawyer here: https://nextlevellawyer.com [https://nextlevellawyer.com]