The Wexer Podcast

Adam Halvorsen — Why Small Fitness Businesses Win at AI (And Big Brands Fail)

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage.  Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results. Additional Resources: Wexer Virtual Fitness [https://wexer.com/] NuForm Digital [http://www.nuformdigital.com/] Adam Halvorsen on LinkedIn [https://www.linkedin.com/in/adam-halvorsen-6065616/]

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026. Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library. Additional Resources: Wexer Virtual Fitness [https://wexer.com/] Morten Andersen on LinkedIn [https://www.linkedin.com/in/morten-andersen-4171a64b/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZtGUyLjSS9qdf358gsBJ7A%3D%3D]

Michael Bruno — Never Give Up! Dig Deeper into Digital

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career. Michael shares his unique insights about core principles for success that are universal, applying to personal life and business. Core Health & Fitness is more than gym equipment; they offer innovative solutions for all your facility needs. They’ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience. Additional Resources: Wexer Virtual Fitness [https://wexer.com/] Michael Bruno on LinkedIn [https://www.linkedin.com/in/michael-bruno-80973994/]   Core Health & Fitness [http://www.corehandf.com/]

Karen Mason — Embrace Digital and Capitalize on the Benefits!

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations, about the diverse ways Wexer’s virtual content supports facilities, personal trainers, and studio instructors. As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen’s advice is clear: “Embrace digital!” Additional Resources: Wexer Virtual Fitness [https://wexer.com/] Karen Mason on LinkedIn [https://www.linkedin.com/in/karen-mason-a42775b5/]

Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO & Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook. Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people’s fitness journeys and save people’s lives. Marco says that while his product isn’t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness. Additional Resources: Wexer Virtual Fitness [https://wexer.com/] Marco on LinkedIn [https://www.linkedin.com/in/marcobzg/] ROOK Website [https://www.tryrook.io/]