Cover image of show The Whitespark Local Update

The Whitespark Local Update

Podcast by Darren Shaw & Claire Carlile

English

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About The Whitespark Local Update

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

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31 episodes

episode Reddit & Socials in GBP, Google Personal Intelligence & AI Search | E31 The Whitespark Local Update artwork

Reddit & Socials in GBP, Google Personal Intelligence & AI Search | E31 The Whitespark Local Update

Local search keeps changing, and Claire Carlile and Darren Shaw are here to make sense of it. This week, they cover: 📝 How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results with Garrett Sussman (Near Media) [https://www.youtube.com/watch?v=MA-pg2UbG5A] 📝 AI Citation Ranking Factor Analysis (Cyrus Shepard) [https://www.linkedin.com/posts/cyrusshepard_new-ai-citation-ranking-factor-analysis-share-7458203851335254016-OZvQ/] 📝 RIP AI Overview Tracking (Dana DiTomaso) [https://www.linkedin.com/posts/dditomaso_i-have-sad-news-it-looks-like-google-has-activity-7460022186225999872-mjdJ/] 📝 Google is now pulling Reddit threads directly into Google Business Profiles (Darren Shaw) [https://www.linkedin.com/posts/darrenshawwhitespark_breaking-news-google-is-now-pulling-reddit-activity-7458539598885867520-Sfua/] 📝 Google is now pulling social media posts directly into Google Business Profiles (Darren Shaw) [https://www.linkedin.com/feed/update/urn:li:activity:7460344757555335169/] 📝 Google Suspended This Profile: Their Calls Stopped Overnight (Sterling Sk) [https://www.youtube.com/watch?v=-Jz2O0NIuD0] 📝 It Works Until It Doesn't: AI Content Strategies That Backfire (Lily Ray) [https://lilyraynyc.substack.com/p/it-works-until-it-doesnt-ai-content-risks]

19 May 2026 - 23 min
episode Google Ask Maps Deep Dive, AI Mode for Local SEO & New GBP Features | E30 The Whitespark Local Update artwork

Google Ask Maps Deep Dive, AI Mode for Local SEO & New GBP Features | E30 The Whitespark Local Update

Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one: 📝 17 Content Types to Survive Google’s Zero-Click Future (Cyrus Shepard) [https://signal.zyppy.com/p/content-google-zero] 📝 5 Data-Backed Features of Websites Winning Google in 2026 (Cyrus Shepard) [https://signal.zyppy.com/p/winning-google] 📝 Most pages are too long for AI agents to read (Myriam Jessier) [https://www.linkedin.com/posts/myriamjessier_your-content-is-probably-too-heavy-most-activity-7455149132408721408-nlgU/] 📝 Your GBP Photo Gallery just got Smarter (Google Small Business Bulletin) [https://support.google.com/business/thread/431038036/google-small-business-bulletin-%E2%9C%A8-happy-small-business-week?hl=en&sjid=11129011200125413028-EU#:~:text=Your%20GBP%20Photo%20Gallery%20Just%20Got%20Smarter] 📝 Google Ask Maps Deep Dive: Ask Maps Is The Future of Local SEO Panel Discussion (NearMedia) [https://www.nearmedia.co/ep-254-google-ask-maps-deep-dive-ask-maps-is-the-future-of-local-seo-panel-discussion/] 📝 Google Offer & Event Post highlights appear in search results for the Leisure Industry (Michael B. Snow) [https://www.linkedin.com/posts/michael-b-snow-a7b7bb3_googlemaps-googleposts-activity-7454555440933392384-gYYa/] 📝 Whitespark’s Guide to Google’s AI Mode for Local Businesses (Miriam Ellis) [https://whitespark.ca/guides/whitesparks-guide-to-googles-ai-mode-for-local-businesses/]

12 May 2026 - 21 min
episode How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update artwork

How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update

On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover: 📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger) [https://searchengineland.com/google-ask-maps-recommendations-474192] 📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine) [https://www.linkedin.com/posts/eric-levine-0b35659b_restaurants-now-on-local-services-ads-share-7452430121111818240-zqwl/] 📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka) [https://www.linkedin.com/pulse/schema-markup-internal-knowledge-graphs-support-topic-aimee-jurenka-kbk1c/] 📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz) [https://www.seroundtable.com/google-maps-spam-fighting-2025-41176.html] 📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo) [https://www.growth-memo.com/p/the-ghost-citation-problem?r=2d16b5&utm_medium=ios&utm_source=notes-share-action] 📝Commodity and Non-Commodity Content (Mark Williams-Cook) [https://www.linkedin.com/posts/markseo_seo-share-7452832927278600192-c-Hq/] 📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds) [https://www.youtube.com/watch?v=ofe-byzwvpo]

28 Apr 2026 - 21 min
episode Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update artwork

Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update

We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Claudia Tomina discuss: 📝 Google Business Profile Updates Identity Change Policy Language [https://support.google.com/business/answer/13762416#zippy=%2Cidentity-change%2Cpo-box-address] 📝 Why Are My Google Reviews Disappearing? What Businesses Need to Know About Google's New Review Policies and Algorithm Updates (Claudia Tomina) [https://www.linkedin.com/pulse/why-my-google-reviews-disappearing-what-businesses-need-tomina-24zge/] 📝 How a Topic Entity Update Increased AI Visibility 10.8% (Aimee Jurenka) [https://ricketyroo.com/blog/case-studies/topic-entity-update/] 📝 Top Takeaways from the New Google Business Profile Playbooks (Miriam Ellis) [https://whitespark.ca/blog/top-takeaways-from-the-new-google-business-profile-playbooks/] 🔥 Reputation Arm [https://reputationarm.com/]

21 Apr 2026 - 22 min
episode New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update artwork

New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update

Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. In this one, they talk about: 📝 Google Just Elevated Text Messaging to a Primary Conversion Action (Aaron Weiche) [https://leadferno.com/blog/google-just-elevated-text-messaging-to-a-primary-conversion-action] 🔥 Leadferno: https://leadferno.com/ [https://leadferno.com/] 📝 Your guide to local search in the age of AI (Amanda Jordan, Wix Studio) [https://www.wix.com/studio/ai-search-lab/local-search-in-ai] 📝 Ask Maps inside the Google Maps app just got a lot more personal (Claudia Tomina) [https://www.linkedin.com/posts/claudia-tomina_ask-maps-inside-the-google-maps-app-just-activity-7446889520576487424-RZXX] 📝 How To Contact Support When Your GBP Edit Is Rejected (Stefan Somborac on the Local Search Forum) [https://localsearchforum.com/threads/how-to-contact-support-when-your-gbp-edit-is-rejected.63157/] 📝 Video editing features in Google Maps (Valentina Vasileva) [https://www.linkedin.com/posts/valentina-vasileva-4656837a_googlebusinessprofile-localseo-searchexperience-activity-7445802213949710336-weEW] 📝 You can add captions to photos directly while uploading them in the GBP dashboard (Valentina Vasileva) [https://www.linkedin.com/posts/valentina-vasileva-4656837a_gbp-localseo-activity-7445804617822601216-azLF] 📝 Can AI responses be influenced? The SEO industry is trying (Mia Sato) [https://www.theverge.com/tech/900302/ai-seo-industry-google-search-chatgpt-gemini-marketing] 📝 The people who ruined the internet (Amanda Chicago Lewis) [https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results]

14 Apr 2026 - 18 min
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