Episode 01: LXV Winery, How to “spice up” your wine and your life.
This podcast couldn’t have possibly have a better guest for the kick off show! My conversation with Neeta Mittal was one that I didn’t want to end. It was a logical choice to kick off the podcast as the name of their winery is LXV (roman numerals for 65) stands for “You are the 65th sutra. And considering this The Yoga Wine Bar podcast, I knew we had a few things in common!
I had no idea just how far that went. Neeta completely deepened my appreciation for “food and wine pairing” as her custom made spice blends bring out an entirely different experience for even the most advanced wine taster. But LXV is so much more than that. This is a place where you feel welcome, appreciated, and special. And isn’t that what any experience had with another should be? Check out their website, and order a wine and spice pairing (which comes with an incredible recipe) right now!
From their website: www.lxvwine.com [http://www.lxvwine.com]
The LXV team is the realization of the vision of entrepreneurial genius, Kunal Mittal, filmmaker & branding guru, Neeta Mittal, along with the talented, experts from the wine industry.
Being a filmmaker, I was sweetly seduced by director Mira Nair’s poetic take on Kama Sutra. I wrote the screenplay “The Sixty-Fifth Art”. It was a comedy set in Victorian England, about a secret copy of the Kama Sutra that finds its way into uptight Victorian nobility. Almost made it to the marquee
The script had to be shelved, but I developed a deep appreciation for one of the most ancient philosophies of India. The west has a very singular view of what the Kama Sutra is about. Truly, it is a treatise on the art of love.
When we started with the branding for our wine, we realized that wine has become a quintessential part of any romantic endeavor. Yet, there is no brand that inspires the lovers; elevates the moment. Immediately we knew that our audience had to be inspired by the Kama Sutra. The 64 arts of Kama Sutra (music, dance, magic, jewelry, et al) gave us an anchor for the brand.
But we wanted to go beyond sensationalizing the labels. We wanted to inspire sensuality. And, I believe, stories do exactly that. So every label of LXV, features the portrait of an artist, caught in the moment of sensuality, as they indulge in their art. For us, it is about the artist, and their inspirational journey, more than the art itself. I always get the question – what is their story?
It is a conversation that carries on…
Neeta Mittal
Thank you so much for joining me on this episode. If you have some feedback you’d like to share, leave a note in the comment section below!
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