The Zoho Campaigns Expert Diaries

The future of email marketing: Customer experience and personalization ft. Ralitsa Minkova

Most marketers rely on email marketing for their business strategy. In order to reap more benefits with the help of email marketing, you should keep up with best practices and trends for your business in 2023.    In our recent Expert Diaries session, we had Ralitsa Minkova with us. She is a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journey and she focuses on empathy-based relationship marketing. She's been in the email marketing industry for quite some time.    In this session, Ralitsa walks us through a few best practices and tips that we can try as we strategize and plan for the email marketing of 2023 with respect to customer experience and personalization.

Email marketing —The holiday season and beyond ft. Dela Quist

The holiday season and the period after are often considered challenging phases for email marketers. Dela Quist enlightens us more on email marketing pertaining to this time of the year.

How will Apple MPP and BIMI change email marketing ft. Sarah Connolly

Personalization and security are two areas in email marketing that are changing so rapidly. Let's check how BIMI and Apple MPP helps email marketers get better reachability and engagement in the current times.

Email marketing in the world of ecommerce ft. James Gurd

Episode no.27 of Expert Dairies, a show where we connect and discuss email marketing with industry experts, help you find crucial answers on ecommerce email marketing. Joining us this time is James Gurd, an independent ecommerce consultant from the UK with more than 16 years of experience.

LinkedIn Live ft. Samar Owais on holiday email marketing

Got queries related to holiday email marketing and not sure whom to ask? This was the question that we asked our social media following friends and they poured in questions one after the other. We were joined by Samar Owais, SaaS & eCommerce Email Strategist and Copywriter, on LinkedIn Live to answer those questions. Listen to our conversation here to learn all things email marketing for the holiday season.