This Week in Hospitality

Airbnb’s Super-App, Expedia’s Acquisition, The Overtourism Reckoning & Why Small Markets Are Winning

This week, Zach, Ben, and Edwin dig into the race to own the entire trip. Airbnb’s summer release becomes the main event: rental cars, boutique hotels, Instacart, airport pickups, luggage storage, landmark experiences, and aggressive travel credits. The crew debates whether this is finally Airbnb’s super-app moment — or whether the company still can’t decide if it wants to be a homes platform or the best stays platform on earth. That rolls straight into Expedia buying CarTrawler, Booking getting more aggressive, and Meta testing AI-powered trip planning from Instagram ads. The takeaway: whoever owns intent owns the booking — and every major platform knows it. Then the guys break down WTTC’s massive travel forecast: $12T in global economic impact, 376M jobs, and Europe growing far faster in tourism than its broader economy. But the growth comes with tension: overtourism, short-term rental crackdowns, and the risk that outside capital prices local operators out of the very markets travelers love. Finally, smaller cities get their moment as group travel shifts away from big convention markets toward more intimate, own-the-place experiences. And in Spice of the Week, Ben makes the case for creative hotel financing, Edwin explains Dubai’s knock-on effect on European luxury demand, and Zach asks a brutal question after a clunky luxury check-in: has a front desk experience ever actually made the stay better? This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 07:36 — Story #1: Airbnb’s Super-App Push 21:50 — Story #2: Expedia’s CarTrawler Acquisition 33:29 — Story #3: Tourism Growth Meets Overtourism Pressure 47:53 — Story #4: Group Travel Shifts to Smaller Markets 54:56 — Story #5: Baby Grand and the Maximalist Hotel Bet 1:00:43 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Airbnb Rethinks AI, Brands Move Into Safari, Spain’s Tourism Reckoning, Hospitality’s Human Premium

This week, the guys trace one tension running through travel right now: everyone wants scale, but nobody wants the experience to feel scaled.   Airbnb opens the conversation with Brian Chesky admitting what most travel CEOs won’t say out loud: AI still hasn’t figured out travel. The panel digs into why chatbots don’t solve discovery, why travel planning is visual, emotional, and often multiplayer — and why the best AI in hospitality may be the stuff guests never see.   Then the conversation moves to safari, where Auberge joins the growing list of luxury brands circling Africa. The guys debate whether global capital can elevate conservation and local operators — or whether safari risks becoming another “experiential” category flattened by loyalty programs, PR machines, and imported playbooks.   From there, the crew turns to the human touch. As hotels automate more of the journey, real hospitality gets more valuable — but only if operators hire for warmth, pay people like they matter, and use AI to remove stupid work instead of replacing the soul of the business. Finally, Spain becomes the case study for what happens when demand, authenticity, and overtourism collide. The takeaway: Spain doesn’t sell tourism. It sells a way of life. And protecting that may matter more than growing arrivals. In Spice of the Week, Scott lands the thesis: hospitality is addicted to scale — and scale is killing the feeling. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 04:39 — Story #1: Airbnb’s AI Reality Check 17:27 — Story #2: Luxury Brands Move Into Safari 30:50 — Story #3: Human Touch Becomes the Luxury Differentiator 44:28 — Story #4: Spain’s Tourism Boom Meets Its Limits 56:10 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country

The hospitality industry was supposed to print money during the 2026 World Cup. Instead, nearly 80% of hotels across the eleven US host cities are pacing significantly below forecasts, with Kansas City operators calling it a non-event and Boston, Philly, and San Francisco not far behind. On this week's episode, Zach is joined by Edwin Kramer, Scott Eddy, and Ben Wolff to unpack what went wrong — visa friction, FIFA's extortionate ticket pricing, geopolitical headwinds, and a hospitality industry that mistook the World Cup logo for a marketing strategy. Edwin offers a sharp European perspective on why the math was always going to be brutal for international travelers, while Scott levels a familiar critique: hotels keep believing their own projections instead of doing the basic work of telling guests how to actually get to the match. From there, the conversation moves to Priceline's surprisingly sharp William Shatner TikTok play (and what booking's parent strategy says about the OTA wars), Under Canvas's CEO transition and the missing middle in outdoor hospitality, and the slow death of Spirit Airlines — a story that opens up a wider debate about whether the ultra-low-cost carrier model can survive in the US the way it has in Europe. Ben, calling in from Onera Fredericksburg, makes the case that commodity businesses can't run on razor-thin margins forever, and Edwin walks through the European low-cost graveyard nobody's talking about. The episode closes on Aman's reported move into the Texas Hill Country — a development Ben sees as the ultimate validation of a market he bet on years ago, and a signal that ultra-luxury is now defining itself by space rather than density. Plus spice of the week: Instagram's new metrics hierarchy, why most brands still can't do basic marketing, and Edwin's pitch to the next generation of hoteliers. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 09:10 — Story #1: World Cup Hotel Demand Falls Short 24:13 — Story #2: Priceline Revives the Negotiator 31:47 — Story #3: Under Canvas’ Next Chapter 40:10 — Story #4: Spirit’s Collapse and the Low-Cost Airline Model 50:13 — Story #5: Aman Bets on Texas Hill Country 54:44 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer

This week’s conversation pulls apart a reality the industry has been circling for months—but is now impossible to ignore: travel demand is no longer being created, shaped, or captured by the companies that actually deliver the experience. It’s happening upstream. What starts as a discussion around TikTok and AI quickly evolves into something bigger—a structural shift in how travelers decide. Discovery is no longer destination-first. It’s scroll-first. A piece of content sparks interest, AI compresses consideration, and by the time a traveler reaches a booking interface, most of the decision has already been made. That shift leaves hotels, airlines, and even OTAs reacting instead of leading. The episode unpacks what that means in practice. Why a digitally ambitious airline like Riyadh Air still defaults to legacy distribution before launch. Why Uber entering hotel bookings isn’t about inventory—it’s about embedding travel into habit. And why every major brand—from Airbnb to Minor Hotels—is racing to become more than just a single touchpoint in the journey. Underneath all of it is a more uncomfortable truth: the industry has over-rotated on storytelling without solving distribution. And storytelling alone doesn’t close the transaction. There’s also tension between strategy and reality. Independent operators are told to “create demand,” but many are still constrained by ownership structures focused on 30- to 90-day performance windows. Attribution remains murky. Investment decisions follow what can be measured—not necessarily what drives long-term growth. The result is a fragmented ecosystem where inspiration, validation, and booking live in entirely different places—most of which operators don’t control. The question isn’t whether this shift is happening. It’s who adapts to it—and who becomes invisible within it. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 05:15 — Story #1: TikTok, AI, and the Hijacked Travel Funnel 28:50 — Story #2: Uber Enters Hotel Booking Through Expedia 38:35 — Story #3: Riyadh Air’s Direct-Booking Reality Check 47:28 — Story #4: Minor Hotels Bets on Private Jet Luxury 57:32 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Hospitality’s Muddy Middle Is Breaking — With Bashar Wali

Luxury hospitality has a credibility problem: the industry keeps charging more while delivering sameness, ceremony, and aesthetic shortcuts that increasingly feel hollow. Joining the quad this week is Bashar Wali—hotel operator, industry veteran, and one of hospitality’s most outspoken critics—known for pairing irreverence with sharp, experience-backed insight. He wastes no time arguing that the old markers of luxury no longer match what modern travelers actually value: time, privacy, ease, and the feeling of being genuinely seen. The conversation expands into a broader critique of ownership, brands, and the “muddy middle.” Bashar reframes hotels not as service businesses, but as retailers selling a perishable product—one that must earn loyalty through experience rather than points or perks. Ben pushes on capital constraints, Scott questions whether human-first hospitality can scale, and Edwin highlights how far the industry has drifted from its roots. The tension is clear: technology should remove friction, not replace human connection. The episode ultimately lands on a sharper test for any hotel claiming luxury status: strip away the scent machine, the coffee table books, the scripted welcome—what’s left? If it isn’t care, competence, character, and soul, the product was never luxury to begin with. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Special Guest: Bashar Wali — This Assembly Linkedin: https://www.linkedin.com/in/basharwali/   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/