Tidemark Talks

How Coby & Kyler Isaoglu See the Future of Branding, Social Media, & Real Estate | Zill Media

Follow Coby: https://www.instagram.com/cobyisaoglu/ Follow Kyler: https://www.instagram.com/kylerisaoglu/ From small podcast beginnings to working with Mike Tyson and major brands, Coby & Kyler Isaoglu share how they built Zill Media into a powerhouse creative agency. In this conversation, they reveal their growth strategies, wild behind-the-scenes stories, and the future of social media & content creation. Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/ Timestamps: 00:20 – Lean teams vs. big brokerages: efficiency over headcount 01:47 – Growing in step functions & the stress of scaling 03:09 – Saying no to clients & referral-driven growth 04:01 – The liquor store commercial that almost got the cops called 05:30 – Why video is Zill’s biggest entry point 06:42 – From agency to influencer/talent brokering 12:26 – How their podcast led to working with Mike Tyson 17:24 – First Tyson 2.0 project goes viral with 10M+ views 24:22 – Why daily content (and strong ideas) beat expensive gear 25:32 – Case study: divorce lawyer turned viral TikTok brand 28:42 – From zero to 200K followers: a soccer club’s growth 29:40 – Metal stamping shop goes viral with bold content hooks 33:11 – The rise of clipping culture on Twitch & Kick 36:13 – Renting vs. owning: real estate for young companies 40:16 – The flex culture: Lambos, fake jets, & social media perception 43:42 – Future goals: Zill Media’s dream content warehouse

When Wealth Meets Faith | How Anthony Vultaggio Found Meaning Beyond Money

In this episode of Tidemark Talks, Anthony Vultaggio of the Orange Catholic Foundation dives deep into the intersection of wealth management, family values, and charitable giving. From navigating succession planning to turning taxable events into transformational gifts, Anthony shares powerful strategies and stories that show how generosity can be both financially smart and personally fulfilling. Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/ Episode Highlights: (00:41–02:56) Succession planning: balancing asset transfer with family values. (04:01–05:14) Anthony’s career shift: from wealth management to charitable strategy. (05:53–08:20) Taxable events & philanthropy—why planning early matters. (08:49–10:47) Case study: Dan Snyder’s $35M property donation. (11:28–13:36) Tailoring giving: deductions, trusts, and income-retaining gifts. (15:41–17:30) From building wealth → protecting wealth → creating legacy. (20:10–22:51) Liquidity challenges for large estates & tax-mitigation strategies. (23:16–24:49) The importance of updating trusts, wills, and beneficiaries. (27:05–30:45) Charitable trusts: income today, legacy tomorrow. (37:46–41:50) Story of a donor transforming personal loss into meaningful giving. (42:22–43:09) Final takeaway: Charitable giving is a win-win for family and society.

How Kim Sherman Built & Sold Her Marketing Agency & Leveraged Real Estate | Tidemark Talks

Join us on Tidemark Talks as we dive into the inspiring story of Kim Sherman, founder of Echo Media Group. From pioneering PR campaigns to building a thriving business and mentoring the next generation, Kim shares invaluable insights into her 30+ years of experience. Discover how she navigated challenges, embraced creativity, and left a lasting impact on her community and industry. Don't miss her advice on balancing life, leadership, and innovation in a rapidly changing world. Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/ Timestamps: 00:00 – 00:56: Introduction to Kim Sherman – Entrepreneurial beginnings and career highlights. 02:11 – 05:26: Starting in PR – The George Lucas film campaign and the magic of creating reactions. 07:14 – 09:11: Evolution of PR – Adapting to digital marketing and the rise of sponsored content. 17:20 – 22:06: Fostering creativity – Building a collaborative and balanced agency culture. 27:09 – 33:02: Crisis management and giving back – Impactful projects like Someone Cares Soup Kitchen. 36:25 – 41:00: Creativity meets strategy – Consistent messaging and innovative solutions. 43:50 – 48:10: Entrepreneurship and real estate – Leveraging properties to fuel growth. 51:32 – 59:00: Mentorship and resilience – Inspiring future leaders and adapting to change. 59:00 – End: Reflections and takeaways – Leadership lessons and the power of storytelling. This episode is packed with inspiration, practical tips, and stories that will resonate with entrepreneurs, creatives, and leaders alike!

How Darren Rude Built Youtheory into a Global Brand | Tidemark Talks

Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Discover how Darren Rude went from bottling pickles at age 5 to founding Youtheory, one of the most recognized wellness brands in the world. In this episode of Tidemark Talks, Darren opens up about his entrepreneurial roots, servant leadership, faith, and building a global impact—from Costco shelves to Indian turmeric farms. Whether you're a startup founder or a seasoned business owner, this story will inspire you. Timestamps: 00:00 – Meet Darren Rude, Founder of Youtheory 02:17 – Family legacy: Pickles, Progresso & passion for food 07:51 – Early exposure to Costco & grocery sales 18:11 – The moment Youtheory was born 19:43 – The shelf-space lesson that changed everything 23:46 – Starting Youtheory during a legal battle 26:10 – Marketing through passion: NASCAR, concerts, and Kind Bars 29:34 – How he got into 60,000+ retail stores 32:11 – Hands-on leadership: forklift nights & production lines 37:39 – Giving back: water & education for Indian farming villages 43:52 – Life after exit: Building an organic ranch in Wyoming 49:56 – Leading without fear through faith 53:09 – Books that shaped his mindset 59:45 – How a cold call at age 15 led to a real estate empire

How Mike Holcombe Went From Bartender to The #1 Store on Etsy | Caitlyn Minimalist

Our website: https://tidemarkrealestate.com/ Instagram: https://www.instagram.com/tidemarkrealestate/ TikTok: https://www.tiktok.com/@tidemarkrealestate Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/ Mike Holcombe, co-founder of Caitlyn Minimalist, joins Tidemark Talks to share how he and his wife Kate turned a sentimental gift into the #1 jewelry brand on Etsy. From humble beginnings in their living room to viral growth and now opening their first retail store, this episode is full of powerful lessons for entrepreneurs. Mike opens up about branding, scaling, work-life balance, and what it’s really like building a business with your spouse. Timestamps: 00:00 – Intro to Mike Holcombe & Caitlyn Minimalist 02:35 – How they started the business in their living room 03:37 – Leaving their jobs and going all-in on Etsy 04:43 – The dangers of relying on algorithms 06:06 – The bracelet that sparked the brand 12:27 – Going viral: the moment everything changed 14:00 – Why they’ve stayed independent without investors 16:58 – Opening their first physical store in Irvine 23:49 – Email flows, Instagram pixels, and social media strategy 25:19 – Dealing with copycats and brand impersonators 32:50 – Hiring out of their home & building real culture 42:43 – Why Kate’s passion is the brand’s biggest superpower 45:42 – Running a business with your spouse – challenges & rewards