Timeless Marketing Podcast

Mike Agugliaro is the CEO and Founder of FuDog Group LLC, a company dedicated to personal and professional growth through peak performance training. He began his career as an electrician before building and successfully exiting two multimillion-dollar home service businesses: Gold Medal Service and CEO Warrior. At FuDog Group, Mike focuses on helping individuals and entrepreneurs enhance their lives through personal growth, which he believes is critical to professional success. A sought-after speaker and author, he integrates his expertise in martial arts and leadership to inspire others. Mike is on a mission to impact one million people across 100 countries. In this episode… What does it take to transform not just your business but your entire life? Can one build wealth without sacrificing relationships, health, or happiness in the relentless pursuit of success? What is the formula for achieving business success without compromising personal well-being and happiness? Mike Agugliaro delves into how he redefined success in his journey from an HVAC business owner to a celebrated business coach. Mike shares his experiences of crafting high-impact experiences for entrepreneurs, elevating not just their businesses but also their personal lives. He emphasizes the importance of aligning business growth with personal development, ensuring that the pursuit of wealth doesn't sacrifice well-being. By highlighting the significant role that overcoming shame, guilt, and trauma plays in achieving success, Mike provides a fresh perspective on what it truly means to scale a business while staying true to oneself. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Mike Agugliaro, Founder and CEO of FuDog Group, to talk about reinventing the approach to entrepreneurial growth through a transformative lens. Mike shares his strategies for helping others scale their businesses, emphasizing the critical role personal transformation and branding play in that journey. He delves into the creation of impactful events and the importance of addressing inner challenges to unlock unprecedented success.

Ken McCarthy is a renowned pioneer in the field of online marketing, credited with foundational contributions that have shaped the internet's commercial landscape. He organized the first conference on the web's business potential in 1994, featuring Netscape’s Co-founder Marc Andreessen, and authored the first article on email advertising published in a legitimate marketing trade journal. Ken is recognized by Time magazine for originating the click-through rate as a key metric for online advertising, which has become essential for companies like Google and Facebook. His innovative work includes early developments in banner advertising, pay-per-click strategies, and automated email campaigns. Additionally, he has authored influential books and established training programs that have educated thousands of marketers worldwide, solidifying his reputation as a leading authority in digital marketing. In this episode… Are all businesses shaped by the same fundamental marketing principles? What does it take to write a timeless, compelling copy that captures and retains consumer attention? How do you tackle the fierce competition and secure a unique place in your customer's mindset? Ken McCarthy, a marketing expert with decades of experience in both online and offline realms, shares his wisdom on what drives successful direct response strategies. He emphasizes the importance of deeply understanding your target audience — not just their needs, but the solutions they actively seek. He delves into the time-tested AIDA framework — attention, interest, desire, action — and its pivotal role in creating engaging and effective marketing content. Ken discusses the intricacies of positioning and the art of seizing a unique "cubby hole" within the consumer's mind, ensuring lasting recognition and association with their specific desires. In this episode of the Timeless Marketing Podcast, Brian Kurtz is joined by Ken McCarthy, a trailblazer in the field of direct response marketing, to delve into the strategic facets of marketing and copywriting. Ken lays out the essential components of effective marketing, from garnering attention to invoking action, while providing insights on stabilizing our presence in the ever-evolving world of marketing.

Adrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email engagement and deliverability. Recognized in high-level marketing masterminds for his expertise in executing effective email campaigns, Adrian is dedicated to helping marketers navigate the ever-changing landscape of email marketing. In this episode… Would you like to ensure your email marketing efforts continue to thrive amidst recent changes? Imagine your carefully crafted email campaigns suddenly seeing open rates drop to just 1-2% and click rates plummeting to 0.1%. How would that impact your business? Adrian Savage, a renowned email marketing expert, addresses these pressing issues and offers essential strategies to safeguard email campaigns. He explains how recent changes by Google and Yahoo have drastically impacted email deliverability, underscoring the necessity of proper email authentication to ensure marketing emails stay out of the spam folder. Adrian also introduces his innovative Email Health Check tool, which helps marketers keep their emails effective and compliant with the latest standards. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Adrian Savage, Co-founder of EmailSmart, to discuss the importance of monitoring key engagement metrics to maintain a healthy email list. Adrian emphasizes that staying ahead of these changes is crucial for maintaining credibility and securing email-driven revenue. He outlines the critical steps needed to protect email marketing efforts and ensure that messages continue to reach and engage target audiences.

Brandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and continuous self-improvement. His strategic marketing techniques have helped numerous direct response marketers to scale their businesses. Brandon has a decade of experience in paid media, with a sterling track record when it comes to B2B, lead generation, and video marketing growth. In this episode… With too many voices clamoring for attention in the evolving world of digital marketing, what does it take to ensure your message resonates and prompts action? Could there be an untapped avenue that is expansive and includes fewer restrictions than we’re accustomed to?  Brandon Austin Kinney, a lead generation expert, explains the complexity of video marketing, particularly on a powerful yet underutilized platform — YouTube. He lays out a roadmap for crafting video ads that are bound to capture the attention of high-intent prospects, illustrating his strategies with time-tested methods that have worked for him across various industries. With captivating hooks, compelling storylines, and straightforward calls to action, Brandon demonstrates how to convert viewers into customers. By leveraging Google's massive data pool, he explains how to target prospects who've already expressed interest in products or services similar to yours, ensuring high-quality leads.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Brandon Austin Kinney, Co-Founder of Calvin & Hodges, as they talk about utilizing YouTube ads for direct marketing. Brandon emphasizes that success lies in simplicity — clear messaging, professional delivery, and a seamless call to action. Engaging and practical, this episode is a must-listen for marketers aiming to extend their reach without overcomplicating the creative process.

Dylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As a seasoned mentor, he's teamed up with industry leaders to deliver transformative sales strategies. His techniques have consistently produced multimillion-dollar revenue streams with streamlined efforts. Leveraging his vast experience, Dylan offers mentorship on maximizing leads, crafting compelling presentations, and perfecting the art of the webinar. In this episode… Are webinars still effective in a market inundated with digital content? Properly crafted webinars can be a fast track to increased conversions and revenue growth. How can you use webinars as an effective marketing tool, converting prospects into leads?  Dylan Frost is known for his direct response marketing acumen, particularly in the domain of webinars. He shares insight into tactics that can add millions to your annual revenue and stresses the importance of a well-crafted narrative, revealing how webinars are still highly effective when executed correctly. With his guidance, we learn how every webinar can be a strategic force for genuine engagement and significant sales. Dylan outlines his method with an emphasis on scripting and the significance of phrasing, pacing, and the incorporation of powerful psychological techniques that help attendees move from interest to committed buyers. Careful to acknowledge multiple learning styles, Dylan underscores the importance of having an adaptable structure while delivering the wealth of a well-rounded webinar approach that maximizes results.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Dylan Frost, the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting and the Co-Founder of The Wholesale Formula. They discuss strategies for creating high-converting webinars as Dylan shares the three-phase process that includes crafting the hook, structuring the content to lead smoothly to the offer, and optimizing the all-important post-webinar engagement.