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Tone Shift is a raw, no-fluff podcast for guitarists who know there’s more to their playing—and their instrument—than factory settings and industry hype. Hosted by guitar designer and luthier Erik Ulven, each episode digs into the truth behind tone, identity, and originality, helping you wake up to what your guitar really can (and should) be. Through personal stories, hard questions, and insights from working on thousands of guitars, Erik guides you to break past the limits of mass-manufactured instruments and uncover your own sacred tone. This isn’t just about better setups or gear tweaks—it
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