Here Is Another Atrocious Google Ads Audit

Here Is Another Atrocious Google Ads Audit

Here Is Another Atrocious Google Ads Audit. This Account Has No Chance. This account is set up to fail. The conversion tracking is wrong, the bidding strategy is using Maximise Conversions, broad match keywords are everywhere, and there are virtually no negative keywords controlling traffic quality. When Google is fed bad conversion data, it optimises towards the wrong outcomes. Combine that with broad match and no negatives, and the account quickly fills with irrelevant clicks and wasted spend. Google Ads is only as good as the data and structure behind it. Bad tracking + broad match + no negatives = disaster. #GoogleAds #PPC #PaidSearch #GoogleAdsAudit #DigitalMarketing

Ranking Number 1 on Google, ChatGPT, Gemini, Claude, Perplexity and Grok I recently got a client ra

Ranking Number 1 on Google, ChatGPT, Gemini, Claude, Perplexity and Grok I recently got a client ranking at the top across Google and major AI platforms including ChatGPT, Gemini, Claude, Perplexity, and Grok. There were no special tricks. No magic AEO hack. No secret AI optimisation strategy. It took around 18 months of consistent work across technical SEO, on-page SEO, content creation, blogging, link building, digital PR, and building real authority. The foundations have not changed. Strong SEO is still what drives visibility across both traditional search engines and AI platforms. The people looking for shortcuts are usually the ones not getting results. #SEO #AISEO #SearchEngineOptimisation #aeo #answerengineoptimization

How I Get the Perfect Lighting for My Social Media Videos People often ask about my video setup, bu

How I Get the Perfect Lighting for My Social Media Videos People often ask about my video setup, but the secret is actually pretty simple. I use blackout curtains to eliminate unwanted natural light, turn off the room lights completely, and control the entire scene with dedicated lighting. My main light is a Godox SL60IIBi LED video light, which gives me consistent, professional lighting on my face. For the background, I use Neewer TL96RG lights to add colour, depth, and separation from the background. Everything is filmed on an iPhone 17 Pro Max. Good content matters, but good lighting can instantly make your videos look more professional. #ContentCreation #godox #video #iPhone17 #VideoLighting

The Winner of the South Africa World Cup Soccer Shirt Is... 🇿🇦⚽ A huge thank you to everyone who

The Winner of the South Africa World Cup Soccer Shirt Is... 🇿🇦⚽ A huge thank you to everyone who entered, followed, commented, and supported the giveaway. After reviewing all the entries, the winner is: 🏆 Jason Snaka jasonsnaka Congratulations! Please send me a direct message so we can arrange delivery of your Bafana Bafana shirt. To everyone else, thank you for participating. There will be more giveaways, digital marketing tips, AI content, SEO insights, Google Ads advice, and tech videos coming soon. Good luck next time and don’t forget to keep following us for more content! #BafanaBafana #Giveaway #SouthAfrica #WorldCup #Football

Google is launching AI performance reports in Search Console

Google is launching AI performance reports in Search Console. (This is huge) Google Search Console will soon have dedicated Search Generative AI performance reports that allow you to track how often your website’s pages appear as cited sources in AI-generated search results. This data was previously folded into aggregate organic search metrics, but it is now split into two specialized reports: one for Google Search (covering AI Mode and AI Overviews) and one for Google Discover. Because AI search fundamentally changes the traditional click-based measurement model, Google has rolled out these reports to provide clarity on how AI systems surface your content. Both the Search and Discover generative AI reports offer the following dimensions: * Impressions: How often URLs from your site were shown to users within generative AI features * Pages: The specific canonical URLs that the AI systems are successfully citing. * Countries: The geographical location where the search originated. * Devices: A breakdown of desktop, tablet, and mobile usage (Search report only). * Dates: Performance over time down to hourly, daily, weekly, or monthly intervals ⚠️ Important Limitations * No Click Data: At launch, these reports measure visibility only. They do not show click-through rate (CTR), the number of clicks, or average position. * No Query Data: You cannot see the exact search queries that triggered your appearance in AI Overviews. * Impression Counts: If two of your URLs appear in a single AI Mode response, Google counts it as one impression to reflect the user query rather than inflating the number of individual links. #answerengineoptimization #generativeEngineoptimization #searchengineoptimization #searchconsole #SEO