The New Rules of SEO

The New Rules of SEO

In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026. As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms. The conversation walks through what SEO really is, how to measure whether it’s working, and why long-term strategy matters more than quick wins. Lindsey also highlights common mistakes that hold businesses back from getting real results. In this episode, you’ll hear about: • What SEO actually is and how it works • How AI is impacting search and changing the landscape • Why local SEO should align with where you actually do business • What metrics matter: traffic, conversions, and click-through rates • Why SEO is a long-term strategy, not a quick fix • The role of content, user experience, and Google reviews • Common mistakes like keyword stuffing and poor website performance This episode offers a practical look at SEO today, especially for business owners trying to understand a changing digital landscape and build strategies that actually drive growth.

Building with Integrity

In this episode of Torch Talk, Lindsey Chupp sits down with Mike Eberly, President of Weaver Commercial Contractors, to talk about leadership, growth, and what it takes to run a successful commercial construction company. Mike shares his journey from working on a dairy farm to stepping into the president role and why that brings a unique perspective shaped by hands-on experience and years of working his way through the company. The conversation highlights the realities of managing long-term projects, building strong teams, and leading with accountability while navigating steady business growth. In this episode, you’ll hear about: • How Mike worked his way from entry-level roles to president • What Weaver Commercial Contractors specializes in • Why transparency and honesty matter in construction projects • How to lead teams through growth and increasing demand • The importance of owning both failures and successes as a leader • Lessons from leadership books like Extreme Ownership and Rocket Fuel • What healthy growth looks like in a growing company This episode offers a practical look at leadership and business growth, especially for those managing teams, scaling operations, and trying to lead well in the middle of it.

Rethinking Social Media Strategy

In this episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser to break down what’s actually changing in social media and what businesses need to be paying attention to moving into 2026. As platforms evolve and search behavior shifts, social media is no longer just about posting content. Lindsey and Julia unpack how social is now directly tied to visibility, search, and long-term brand growth. The conversation explores how businesses should be thinking about platform selection, content formats, and performance metrics, along with why consistency and strategy matter more than ever. In this episode, you’ll hear about: • How social media is becoming part of search (not separate from it) • What types of content are actually performing right now (video vs. carousels) • How to choose the right platforms based on your audience • What metrics matter and why likes don’t mean much anymore • Why consistency and long-term strategy drive real results • How YouTube and short-form video are gaining traction • The growing importance of personal brands in business • How to use AI without losing authenticity in your content This episode offers a practical look at social media today, especially for business owners trying to keep up with changing platforms and build a strategy that actually works.

Coffee That Connects

In this episode of Torch Talk, Lindsey Chupp sits down with Dwayne Detweiler, owner of Salt Creek Coffee Roasting Company, to discuss building a business rooted in quality, consistency, and community. After spending decades in ministry, Dwayne shares how he transitioned into entrepreneurship and what it looked like to grow a coffee roasting business from a small garage setup into a full-time operation. The conversation highlights a steady, intentional approach to growth focused less on rapid expansion and more on doing the work well, serving people consistently, and letting results follow.In this episode, you’ll hear about: • How Dwayne transitioned from ministry into business ownership • What it looks like to grow a product-based business step by step • How Salt Creek built its business through wholesale and local relationships • Why “under promise and over deliver” still works as a business strategy • How strong values and people-first leadership carry over into business This episode offers a practical, grounded look at entrepreneurship, especially for those building something from the ground up and trying to grow it the right way.

How to Spend Smarter on Paid Ads

How to Spend Smarter on Paid Ads In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026. As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no longer work the same way they used to. The conversation focuses on how to approach paid advertising with clarity, from setting the right budget to understanding what success actually looks like. Lindsey also addresses common frustrations business owners have with PPC and how to measure whether it’s truly working. In this episode, you’ll hear about: • What PPC (pay-per-click) actually is and how it works • How AI is changing ad platforms like Google and Facebook • Why creative assets and campaign structure matter more than ever • How to determine the right budget based on your business goals • What metrics to track, including cost per lead and conversions • Why some industries require higher investment to compete • Common mistakes businesses make when running paid ads This episode offers a straightforward look at paid digital advertising, especially for business owners who want to better understand where their money is going and how to get real results from their campaigns.