Cover image of show Traction: The Technology Growth Show

Traction: The Technology Growth Show

Podcast by Roaring Mouse Public Relations

English

Technology & science

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About Traction: The Technology Growth Show

Are you hungry to scale your startup? Struggling to break through the noise and capture your target market? Traction is your playbook for growth. Hosted by founder and tech PR consultant James Taylor and Peter Hopton, a founder, investor and mentor to multiple early-stage tech startups, we go beyond the headlines to reveal the gritty realities of building a successful tech business. Discover the growth stories and strategies that cut through the clutter, the tactics that convert prospects into loyal customers, and the growth hacks that fueled rapid expansion. We share unfiltered stories from founders, marketers and other experts who’ve been there, done that, and lived to tell the tale. Traction isn’t just inspiration; it’s a masterclass in acquiring customers, building a brand, and achieving escape velocity. Tune in and ignite your growth engine.

All episodes

11 episodes

episode From Kitchen Table to AI Leader: The Automated Analytics Story artwork

From Kitchen Table to AI Leader: The Automated Analytics Story

When Automated Analytics [https://automatedanalytics.co/] ventured into the United States, CEO Mark Taylor thought his reporting was broken. In just 48 hours, the startup from Doncaster had secured hundreds of new clients against a target of 20 - a testament to the power of innovative AI technology, partnership and meeting a common need. In this episode of Traction, Mark shares how he turned a kitchen table startup into a global AI powerhouse that helps businesses optimise sales, customer service, and recruitment,  Mark shares candid insights into scaling a tech company. Learn how he navigated complex challenges, made brave strategic decisions, and grew Automated Analytics to generate millions in recurring revenue.  With hard-earned wisdom about fundraising, product development, and breaking into international markets, this episode is a masterclass for any tech founder looking to turn innovative ideas into real-world commercial success. Traction is brought to you by Roaring Mouse Public Relations [https://roaringmousepr.com/] and Venture.Community [https://venture.community/]. #AI #AIStartup #Technology #EntrepreneurJourney #AITechnology #StartupGrowth #BusinessIntelligence #TechFounders #Analytics #ScaleUpStrategy #Doncaster #SouthYorkshire #Innovation #Leadership #AIEthics

6 Jun 2025 - 42 min
episode State of Floow: From Innovation to Global Tech Success artwork

State of Floow: From Innovation to Global Tech Success

Over the last decade or so, The Floow [https://www.thefloow.com/] has transformed the global motor insurance industry by making it possible to assess risk, en masse. In this episode of Traction, founder Sam Chapman tells James Taylor and Pete Hopton how The Floow transformed a simple idea into a multi-million-pound data technology company.  Learn how strategic thinking, adaptability, analytical thinking, and seeing opportunity in regulatory changes can turn a startup into a global player. Key insights for entrepreneurs: ✅ Turning market challenges into growth opportunities ✅ Navigating corporate partnerships ✅ Building a data-driven business from scratch Listen now and get inspired by a true tech innovator! Traction: The Tech Show is brought to you by Roaring Mouse Public Relations [https://roaringmousepr.com/] and Venture.Community [https://venture.community/]. #StartupSuccess #TechInnovation #EntrepreneurialJourney #TechStartup #DataTechnology #InsurTech #ScaleUpSuccess #Innovation #Data #StartupFunding #StartupWisdom

30 May 2025 - 36 min
episode Breaking Biotech: The Exciting Instruments Story artwork

Breaking Biotech: The Exciting Instruments Story

Just dropped: An incredible conversation with Dr Tim Craggs, founder of Exciting Instruments - a Sheffield-based startup revolutionising scientific research. Imagine detecting a single molecule's behaviour - now imagine making that technology accessible to thousands of labs worldwide. That's exactly what Tim and his team are doing. Watch or listen now to Tim's conversation with James Taylor and Peter Hopton, and hear how this scrappy science startup is changing the game in biotech! Key highlights: ✅ Bootstrapped to £2m revenue ✅ £4m seed funding ✅ Democratising complex scientific instrumentation ✅ Potential to transform drug discovery & diagnostics Traction: The Tech Show is brought to you by Roaring Mouse Public Relations [https://roaringmousepr.com/] and Venture.Community [https://venture.community/]. #TechStartup #Innovation #Biotech #ScientificResearch #Entrepreneurship

23 May 2025 - 44 min
episode Electric Dreams to Exit: How Mina Navigated Startup Growth & Acquisition artwork

Electric Dreams to Exit: How Mina Navigated Startup Growth & Acquisition

Chris Dalrymple was one of three co-founders at Mina, a tech startup who transformed a niche electric vehicle charging problem into a successful exit in less than five years. From landing their first customer (a London chimney sweep) to navigating the complex world of corporate partnerships, Chris reveals the raw, unfiltered journey of building and selling a startup. Discover how Mina solved a problem few knew existed: accurately tracking and paying for home charging of electric fleet vehicles. Learn why expertise matters more than cash, how to survive a two-year corporate sales cycle, and why your most challenging early customers might just be your greatest teachers. Chris shares candid insights about startup culture, the emotional rollercoaster of acquisition, and why looking after your people is the ultimate business strategy. Whether you're a budding entrepreneur or a seasoned founder, this episode offers practical wisdom from the trenches of tech innovation. Prepare for an honest, inspiring conversation that goes beyond typical startup success stories. Traction is brought to you by Roaring Mouse Public Relations [https://roaringmousepr.com/] and Venture.Community [https://venture.community/]. #StartupJourney #TechFounders #InnovationTalk #ScaleupStrategy #StartupWisdom #Sheffield #UKStartups #EVTech #Startup #Entrepreneurship

16 May 2025 - 40 min
episode From Dotcom Boom to AI Bubble: Chris Dymond’s Beautiful Life in Digital artwork

From Dotcom Boom to AI Bubble: Chris Dymond’s Beautiful Life in Digital

At the height of a dotcom boom, Chris Dymond lived in a central London hotel suite, led a thriving digital consultancy, and worked on a £5 million-per-month financial services IT project. But he hated his life. It took the closure of his business, rekindled love and a move to Sheffield for him to find happiness. And that's where we see him today. In this episode of Traction: The Tech Growth Show [https://www.linkedin.com/company/traction-show/], Chris Dymond – founder and director of Sheffield Digital [https://sheffield.digital/], the association for Sheffield's digital industries – talks to Pete Hopton and James Taylor about computing, his entrepreneurial journey, innovation, lazy programming, public tech policy, living a beautiful life, and the potential impact of the AI bubble bursting. Traction is brought to you by Roaring Mouse Public Relations [https://roaringmousepr.com/] and Venture.Community [https://venture.community/]. #Sheffield #TechEcosystem #ProcessInnovation #BusinessPolicy #AI #EntrepreneurialJourney #DigitalTransformation #TechPolicy #StartupLessons #Startups

4 Apr 2025 - 38 min
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