The TrailBLAZER Pod

On Asking the Questions Everyone Else Is Afraid to Ask | Yael Morris

44 min · 2. juni 2026
episode On Asking the Questions Everyone Else Is Afraid to Ask | Yael Morris cover

Description

She got labeled with a learning disability. Turns out that was the superpower. Yael Morris, founder and CEO of Decode, joins Faye for a conversation that doubles as a masterclass in listening. As a young girl, Yael got labeled with a learning disability and spent years convinced she wasn't capable. She ran a marketing agency during COVID, and discovered her clients couldn't answer the most basic question about their own customers. So she went and asked them herself. Decode runs third-party interviews with lost-deal prospects and churned customers to get the truth no salesperson can pull out of them. This episode goes deep on the dating-as-sales metaphor that explains why your prospects ghost you, why you should never try to objection-handle, the Toronto vs Tel Aviv risk-tolerance gap, and the two definitions of success: the one with a number on it, and the one where you can actually go to sleep at night. New episodes every week. Subscribe so you never miss one. Connect with Yael: * Decode: https://decodeinsights.com/ * LinkedIn: linkedin.com/in/yaelmorris Connect with Faye: * Website: https://thetrailblazerpod.com/ * IG: @thetrailblazerpod

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72 episodes

episode On Asking the Questions Everyone Else Is Afraid to Ask | Yael Morris artwork

On Asking the Questions Everyone Else Is Afraid to Ask | Yael Morris

She got labeled with a learning disability. Turns out that was the superpower. Yael Morris, founder and CEO of Decode, joins Faye for a conversation that doubles as a masterclass in listening. As a young girl, Yael got labeled with a learning disability and spent years convinced she wasn't capable. She ran a marketing agency during COVID, and discovered her clients couldn't answer the most basic question about their own customers. So she went and asked them herself. Decode runs third-party interviews with lost-deal prospects and churned customers to get the truth no salesperson can pull out of them. This episode goes deep on the dating-as-sales metaphor that explains why your prospects ghost you, why you should never try to objection-handle, the Toronto vs Tel Aviv risk-tolerance gap, and the two definitions of success: the one with a number on it, and the one where you can actually go to sleep at night. New episodes every week. Subscribe so you never miss one. Connect with Yael: * Decode: https://decodeinsights.com/ * LinkedIn: linkedin.com/in/yaelmorris Connect with Faye: * Website: https://thetrailblazerpod.com/ * IG: @thetrailblazerpod

2. juni 202644 min
episode On Being a Professional Problem Solver | Lizzy Livne artwork

On Being a Professional Problem Solver | Lizzy Livne

She built the company she wished existed: real humans, real problems. Not a task app. Not a chatbot. A partner. Lizzy's parents used to ask her: "did you try?" instead of "what'd you get?", the kind of message that builds a kid who finishes a degree in two and a half years against everyone telling her not to risk it. At twelve, she saw an Israeli soldier and decided she was going to be one. She fought her way into combat command course as an Jewish American: Hebrew not great, shoes not the right size, mental block on the three-meter rope. She passed at the last possible second. Twice she's been active duty in war. After October 7, she fought her way back in as a reservist. Now she runs Quiet Lux, a personal life management service where real humans handle everything quietly piling up in the background, from school forms to sold-out Chanel bags to MRIs that didn't reach your doctor. This episode goes deep on the conversation every founder needs to have with their spouse before they start, the framework for knowing when to quit, and how most people aren't thinking about you as much as you think they are. New episodes every week. Subscribe so you never miss one. Connect with Lizzy: 🌐 Quietlux: https://www.thequietlux.com/ 📸 Instagram: @⁠thequietlux⁠ [https://www.instagram.com/thequietlux/] 💼 LinkedIn: linkedin.com/in/lizzy-livne-93792b45?skipRedirect=true Connect with Faye: 🌐 https://thetrailblazerpod.com/ 📸 @thetrailblazerpod

26. maj 202647 min
episode Discipline Builds Plan A. Adaptability Writes Plan B. | Hadas Frank artwork

Discipline Builds Plan A. Adaptability Writes Plan B. | Hadas Frank

What does it look like to make a plan, follow it perfectly, and then have to write a better one in a new country at 19? Hadas Frank, AI strategic consultant and educator, joins Faye for one of the most clear-eyed founder conversations on the show. Hadas was diagnosed in third grade with learning challenges, told to lower her expectations, and pushed by her mother into grinding 90s, an accelerated university program in tenth grade, and a meticulous plan for an Israeli government career. Then at 19 she married an American, moved to New York, and used her work-permit waiting period to teach herself the markets, tech, and finally generative AI, building Next Gen AI from scratch. This episode goes deep on what it really means to throw out a decade-old plan, prompt engineering vs prompt design, when to use ChatGPT vs Claude vs Gemini, why she sees her Orthodox Jewish identity as leverage at non-Jewish business conferences, and the advice she gives every woman whose original plan no longer fits her life. New episodes every week. Subscribe so you never miss one.Connect with Hadas: 🌐 Website: https://nextgenaiadvisors.com/ [https://nextgenaiadvisors.com/] 📸 Instagram: @hadas_frank 💼 LinkedIn: https://www.linkedin.com/in/hadas-frank-ai1/ Connect with Faye: 🌐 https://thetrailblazerpod.com/ [https://thetrailblazerpod.com/] 📸 @thetrailblazerpod 📩 https://trailblazerpod.substack.com/

19. maj 202650 min
episode On Learning to Take Up Space | Melissa Weisz artwork

On Learning to Take Up Space | Melissa Weisz

What does it look like to use the tools of acting to live a fuller life? Melissa Weisz, actor, writer, producer, and facilitator, joins Faye for a personal and powerful conversation around identity and taking up space. Melissa opens up about stumbling into acting through a Yiddish-language Romeo and Juliet, discovering on her first scene that her messy emotions finally had a place to go, and how she now teaches women to use acting techniques as life tools, to feel their own feelings, take up space in a room, and stop performing the polite version of themselves. This episode goes deep on the difference between feeling and acting on a feeling, why anger was the hardest emotion to access, the most important real estate in a person's life (the moment between trigger and response), and what it means as a Jewish woman to refuse to perform a smaller version of yourself. New episodes every week. Subscribe so you never miss one. Connect with Melissa: * Website: www.melissamalkyweisz.com [https://www.melissamalkyweisz.com] * Instagram:https://www.instagram.com/melissaweisz/ Connect with Faye: * Website: https://thetrailblazerpod.com/ [https://thetrailblazerpod.com/] * IG: @thetrailblazerpod * Substack: https://trailblazerpod.substack.com/

12. maj 202645 min
episode She Grew Up Jewish in the USSR. Here's What She Sees Happening in America | Izabella Tabarovsky artwork

She Grew Up Jewish in the USSR. Here's What She Sees Happening in America | Izabella Tabarovsky

She grew up Jewish in Siberia, where being Jewish was encoded in your passport but impossible to practice. Then in 2017, she saw something on American TV that looked exactly like Soviet anti-Zionist propaganda. That moment changed everything. This week, scholar and author Izabella Tabarovsky joins Faye to talk about Soviet Jewish identity, anti-Zionism on American campuses, and what the refuseniks can teach Jewish students today. Connect with Izabella: * Book: https://www.amazon.com/Be-Refusenik-Jewish-Students-Survival/dp/B0G2GKWKCJ [https://www.amazon.com/Be-Refusenik-Jewish-Students-Survival/dp/B0G2GKWKCJ] * Instagram: @IzaTabaro https://www.instagram.com/izatabaro?igsh=dWNobXo1NXIzZGZs&utm_source=qr [https://www.instagram.com/izatabaro?igsh=dWNobXo1NXIzZGZs&utm_source=qr] * X: @IzaTabaro https://x.com/izatabaro?s=21 [https://x.com/izatabaro?s=21]

28. apr. 202648 min