Transforming Culture

Mission creep: when a business forgets it's purpose

25 min · 11. nov. 2025
episode Mission creep: when a business forgets it's purpose cover

Description

Have you ever read a book that got so far into the details that you (or the author) completely lost the plot line? That can happen far too easily to a business or organization as well. With unlimited tasks to complete, projects, spreadsheets, hiring, products and services... we can accidentally forget why we were doing this thing in the first place. Let's talk about the danger of mission creep today, and how to make sure it doesn't come for us.

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