True Colors: A School Branding Podcast

Episode #26: Do Small Schools Need Websites? w/ Marc Hyde

On this episode, I'm joined by Marc Hyde from Marc Hyde Creative. He has spent a decade in the marketing space and helps lead schools of all sizes through the terrain of a website build. We discuss his unique solutions to equipping small Christian schools with valuable sites, how to be prepared for a successful build, and why every school needs to give their website time and attention. Marc's Website: https://marchyde.com/christian-school-websites/ [https://marchyde.com/christian-school-websites/] Find Marc on LinkedIn: https://www.linkedin.com/in/tmarchyde/ [https://www.linkedin.com/in/tmarchyde/] Madison's Website: https://www.creativechameleonstudio.com/ [https://www.creativechameleonstudio.com/] Find Madison on LinkedIn:

Episode #25: How Strategy Unifies Your School Staff w/ Erick Collings

On this episode, I'm joined by Erick Collings, the Chief of Staff at the Eastern Kentucky University's Model Learning School. We discussed the unique approach of a model learning school, the universal marketing challenges, and how strategy plays a role in unifying teachers and administration. Follow me on LinkedIn: https://www.linkedin.com/in/madisoncarr/ [https://www.linkedin.com/in/madisoncarr/] Visit my website: https://www.creativechameleonstudio.com/ [https://www.creativechameleonstudio.com/] Follow Erick on LinkedIn: https://www.linkedin.com/in/erickcollings/ [https://www.linkedin.com/in/erickcollings/]

Ep. #24: Campus Chats w/ Mark Sherrod

On this episode, we're joined by Mark Sherrod from Tree of Life Christian Schools. Mark is the Director of Strategic Growth and discusses the unique challenges and victories of managing the brand and marketing for a multi-campus private Christian school. Find Mark on LinkedIn: https://www.linkedin.com/in/mark-sherrod-6b102192/ [https://www.linkedin.com/in/mark-sherrod-6b102192/] Visit Madison's website: https://www.creativechameleonstudio.com/ [https://www.creativechameleonstudio.com/] Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ [https://www.linkedin.com/in/madisoncarr/]

Ep. #23: Campus Chats w/ Valley Christian Schools

On this episode, we're joined by Ashley Trathen from Valley Christian Schools. Ashley is the Director of Marketing and shares the journey of what brought her to VCS, lessons learned in this role, and how she works with her team to position the school in a competitive way. Find Ashley on LinkedIn: https://www.linkedin.com/in/trathen-ashley/ [https://www.linkedin.com/in/trathen-ashley/] Visit Madison's website: https://www.creativechameleonstudio.com/ [https://www.easyschoolmarketing.com/] Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ [https://www.linkedin.com/in/madisoncarr/]

Episode #22: Why You Need Personalized Market Research w/ Aubrey Bursch

On this episode, we're joined by Aubrey Bursch from Easy School Marketing. Aubrey helps schools gather and analyze personalized market research so they can tailor their marketing strategy to their target audience. She explains the ins and outs of collecting this research, why it's important, and how schools can use it to further their marketing reach and impact. Find Aubrey on LinkedIn: https://www.linkedin.com/in/aubreybursch/ [https://www.linkedin.com/in/aubreybursch/] Visit Aubrey's website: https://www.easyschoolmarketing.com/ [https://www.easyschoolmarketing.com/] Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ [https://www.linkedin.com/in/madisoncarr/]