True CRM

Featuring…Kate Jackson

49 min · 1. maj 2026
episode Featuring…Kate Jackson cover

Description

This month, Kate Jackson, Group Marketing Director at Coventry University has descended from her rocky outcrop (you’ll need to listen to understand that in-joke) to join the team for a chat! We discussed how finding a solution should start with a  problem, and not the tech; ensuring that CRM is moved upstream to better influence strategic decision making; as well as the importance of being able to say no (and keep focused!) --------- FEATURING: Liz Smythe Andy Ball Kate Jackson 🐆 --------- True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

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