Cover image of show Trust The Process

Trust The Process

Podcast by Jon Bassford

English

Business

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About Trust The Process

Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing.Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale.If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.

All episodes

15 episodes

episode Stop Waiting. Start Building With AI with Kathryn Guarini | #15 artwork

Stop Waiting. Start Building With AI with Kathryn Guarini | #15

Most people are still asking AI questions. The leaders pulling ahead are building with it. Former IBM Global CIO Kathryn Guarini joins John to cut through the AI hype and explain what today's technology can actually do for businesses of every size. From replacing repetitive work instead of replacing people to building apps without a team of developers, Kathryn shares why curiosity is becoming one of the most valuable leadership skills in the AI era. In this conversation, you'll learn: * Why AI isn't replacing jobs. It's changing how we work. * How non-technical founders can build software with AI. * The biggest mistakes leaders make when adopting new technology. * Why trust, not speed alone, will determine who wins with AI. Whether you're leading a company, launching a startup, or simply trying to keep up with the pace of change, this episode will help you move beyond fear and start using AI with confidence. Follow Kathryn: kathrynguarini.com [http://kathrynguarini.com] motherofinvention.net [http://motherofinvention.net] LinkedIn: https://www.linkedin.com/in/kathryn-guarini/ [https://www.linkedin.com/in/kathryn-guarini/]

3 Jul 2026 - 40 min
episode The Leadership Mistake Costing You Talent with Scott Hannes
| #14 artwork

The Leadership Mistake Costing You Talent with Scott Hannes | #14

What if your biggest leadership challenge isn't strategy, but how you show up for your people? In this episode, Jon sits down with HR executive and Fortitude HR Solutions co-founder Scott Hannes to explore why emotional leadership, poor communication, and a lack of trust quietly undermine even the strongest organizations. Drawing on more than two decades of experience, Scott shares practical lessons on building high-performing teams, creating accountability without fear, and developing cultures where employees feel empowered to contribute and grow. You'll learn: • Why leaders must separate emotion from decision making while still leading with empathy • How trust, communication, and clear expectations drive performance • The hidden cost of micromanagement and how to empower employees to solve problems • Why culture is more than perks and how psychological safety fuels innovation • The leadership habit that helps organizations continuously improve Whether you're a CEO, manager, entrepreneur, or emerging leader, this conversation offers a powerful reminder that sustainable growth starts with people who feel trusted, heard, and valued. Because when leaders listen, teams thrive. And when teams thrive, organizations grow. Learn more about Scott: https://www.fortitudehrsolutions.com/ [https://www.fortitudehrsolutions.com/] LinkedIn: https://www.linkedin.com/in/scott-hanis/ [https://www.linkedin.com/in/scott-hanis/] Instagram: https://www.instagram.com/scottrhanis [https://www.instagram.com/scottrhanis]

26 Jun 2026 - 39 min
episode Why Great Leaders Ask More with Joel Worthington | #13 artwork

Why Great Leaders Ask More with Joel Worthington | #13

Most leaders think their job is to have the answers. The best leaders know it's about asking better questions. In this episode, Jon sits down with leadership coach, speaker, and author Joel Worthington to explore why so many organizations struggle with engagement, retention, and culture. Drawing on decades of experience spanning ministry, franchising, executive leadership, and business transformation, Joel shares why traditional management tactics often fail and what it takes to build teams that are truly invested in a shared mission. Together, they discuss: • Why employees leave leaders, not jobs • The difference between external motivation and genuine inspiration • How a simple "tell me more" mindset can unlock trust, creativity, and better decision-making Joel also challenges conventional thinking around leadership development, arguing that while organizations have systems for sales, operations, and finance, very few have a true system for leadership. Whether you're leading a company, managing a team, or hoping to become a better leader yourself, this conversation is a reminder that people do their best work when they feel trusted, valued, and heard. The future of leadership starts with curiosity.

17 Jun 2026 - 42 min
episode The Success Trap Nobody Talks About with Matt Gerlach | #12 artwork

The Success Trap Nobody Talks About with Matt Gerlach | #12

What if hitting your biggest financial milestone still wasn't enough? In this powerful conversation, entrepreneur and coach Matt Gerlach shares how building two successful six-figure-per-month businesses forced him to confront a truth many high achievers avoid: success doesn't heal the wounds you've been carrying your whole life. After battling anxiety, depression, and panic attacks, Matt began a journey of deep personal transformation that ultimately changed not only his business, but his entire relationship with work, money, and fulfillment. Matt and Jon explore why so many entrepreneurs stay stuck despite doing everything "right," how childhood experiences shape our beliefs about success and sales, and why communication may be the most overlooked growth strategy in business. They also dive into leadership blind spots, hiring challenges, and the surprising difference between marketing and genuine business development. In this episode, you'll learn: • Why more revenue doesn't automatically create more happiness • How unresolved childhood patterns show up in leadership and sales • The communication mistakes that quietly limit business growth • Why asking directly for what you want is often the fastest path forward • How to build a business that supports your life instead of consuming it Whether you're an entrepreneur, executive, or someone navigating your next chapter, this conversation is a reminder that the biggest breakthroughs often happen when you stop chasing more and start aligning with what truly matters. Success is not just about what you build. It's about who you become in the process.

12 Jun 2026 - 54 min
episode Why Smart Founders Still Fail with Ken Taylor | #11 artwork

Why Smart Founders Still Fail with Ken Taylor | #11

Most startups do not fail because the idea is bad. They fail because leaders stop listening. In this episode, Jon sits down with customer success and operations strategist Ken Taylor to unpack the hidden mistakes that hold founders back from real growth. From tunnel vision and micromanagement to ignoring frontline feedback, Ken shares hard earned lessons from decades working with startups, SaaS companies, and technology leaders. Together, they explore what separates companies that adapt and thrive from the ones that slowly collapse under their own blind spots. In this episode: * Why great products still fail without sales and marketing * The leadership trap that keeps CEOs stuck in the weeds * How curiosity, feedback, and agile thinking drive innovation * What founders miss when they stop listening to their teams If you are building a business, leading a team, or trying to scale without losing your vision, this conversation will challenge the way you think about leadership and growth. Connect with Ken https://kenrtaylor.com/ [https://kenrtaylor.com/] http://workinginslippers.com [http://workinginslippers.com] https://www.linkedin.com/in/ken-r-taylor/ [https://www.linkedin.com/in/ken-r-taylor/]

5 Jun 2026 - 37 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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