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Two Minute Marketing Tips

Podcast by Erika Taylor Montgomery

English

Technology & science

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About Two Minute Marketing Tips

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."

All episodes

157 episodes

episode How to Turn Your Lovable Pet into a Social Media Star artwork

How to Turn Your Lovable Pet into a Social Media Star

Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account. Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom. Topics include: Content creation Hashtag use Networking advice Marketing and Sponsorships Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

22 Oct 2021 - 10 min
episode 3 Reasons Why You Should Link to Your Competitors artwork

3 Reasons Why You Should Link to Your Competitors

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation. In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business. Topics include: Establishing credibility Creating customer loyalty Search engine optimization Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

18 Oct 2021 - 4 min
episode 8 Tips For Staying Creative In Your Content Marketing artwork

8 Tips For Staying Creative In Your Content Marketing

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times. In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer’s block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing. Topics include: Content marketing Writer’s block Strategies to get creative Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

15 Oct 2021 - 6 min
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