Two Types of People with Pat Sitkins
Dr. Kevin Elko has 39 Championship Rings, earned with Nick Saban, the Pittsburgh Steelers, Philadelphia Eagles, and countless elite athletes. Joined by Monster Energy Senior VP of Sports Mitch Covington, this conversation explores anti-fragility, self-talk, leadership, and the mindset behind sustained greatness. Dr. Kevin Elko has spent decades helping build championship cultures, collecting 39 championship rings while working with organizations like the Pittsburgh Steelers, Alabama Football, the Philadelphia Eagles, the University of Miami, and athletes including Jalen Hurts, Josh Allen, and Rob Gronkowski. Alongside him is Monster Energy Senior Vice President of Sports Mitch Covington, whose career has helped shape one of the most recognizable brands in sports while working with world champions across motocross, Formula 1, NASCAR, UFC, snowboarding, and beyond. This conversation isn't about motivation. It's about wiring. And winning. Kevin and Mitch unpack the ideas that have followed them through decades of coaching elite performers. They introduce the concept of anti-fragility. Not simply bouncing back after adversity, but becoming better because of it. They explain why the conversation you have with yourself matters more than the one you're having with anyone else, why success can quietly create failure, and why identity often determines performance long before talent does. Along the way, they share stories from Nick Saban's Alabama dynasty, the Philadelphia Eagles' Super Bowl run, working with Rob Gronkowski, Jalen Hurts, Monster Energy athletes, and even the recent UFC event at the White House. Yet the conversation keeps returning to the same question. How do you become the kind of person who continues to grow when life gets difficult? Some of the biggest ideas from this episode include: • Why resilience isn't enough and what it means to become anti-fragile • The difference between being inspired and being wired • Why Kevin believes self-talk is the foundation of performance • Nick Saban's approach to evaluating attitude before talent • The Lion vs. Greyhound analogy that has become one of Kevin's signature frameworks • How Rob Gronkowski used Kevin's "earworms" before every playoff game during Tampa Bay's Super Bowl run • Why success can become dangerous if you're not paying attention • The role identity plays in confidence, leadership, and sustained excellence Whether you're leading a company, coaching a team, building a career, or simply trying to become a little better than you were yesterday, this episode offers a fascinating look inside the mental frameworks that continue to show up at the highest levels of performance. About the Show Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins [https://www.instagram.com/patsitkins/] - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture. The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order [https://adaptivejax.com/two-types-of-people/] at all major retailers.
20 episodes
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