Response Hierarchy Model of Advertising

Response Hierarchy Model of Advertising

In this modern era, it has become a really tiring task for the advertisers to convince a customer to consume a particular product. With a plenty of products available, it is a challenge for the advertisers to showcase their creativity. In order to win the market, not only market research is important, but you have to study the consumer psychology too!

2 Reasons why India is lagging in Olympics

India has completed in the lower side of the medal tally at Tokyo Olympics 2020. What is the reason for the poor performance of India? Listen to find out.

Why was Southampton chosen for WTC Final

Constant rains on consecutive days in Southampton left the audience questioning regarding Hampshire Bowl being the host for World Test Championship Final between India and New Zealand.

Journey from a Member to President

In the world where people are sharing their elating promotions, getting into jobs and other success stories, I thought what can be better than penning down my whole journey from a member to the President of an esteemed organization. A walkthrough of what it took to get this majestic position.

Alternative Captains for CSK

Who will take on the command of Chennai Super Kings after MS Dhoni? Listen ahead to find out.