Valuetainment

"An AFFORDABLE Premium Experience" - Starbucks CEO's TONE DEAF Defense Of $9 Coffee

11 min · 7. maj 202611 min
episode "An AFFORDABLE Premium Experience" - Starbucks CEO's TONE DEAF Defense Of $9 Coffee cover

Description

Patrick Bet David plays Starbucks CEO Brian Niccol’s viral interview where he says a 9 dollar visit “does feel like you are splurging” and that his job is to make that feel worth it, then debates whether this is arrogant during high inflation or just honest premium positioning.

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