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#19: Dani Dufresne On Scaling Creative Work Without Losing the Craft

43 min · 21. maj 2026
episode #19: Dani Dufresne On Scaling Creative Work Without Losing the Craft cover

Description

#19: In this episode of VDEOMKR, we sit down with Dani Dufresne, an Emmy Award-winning executive producer and founder of The Auxiliary Co., for a conversation about the evolution of production, creative operations, agency culture, and building standout work in today’s rapidly shifting media landscape. From learning to edit on actual film strips to pioneering a fractional production model that helps agencies scale smarter, Dani shares lessons from more than 20 years in the industry. Together, Carly and Dani explore the realities of production, the misconceptions around “organic” content, why intentional planning still matters, and how lean creative teams are reshaping the agency world. They also dive into motherhood, delegation, burnout, creative leadership, saying no, SXSW energy, and why the future of creativity belongs to people who deeply understand the craft. What We Cover: *  Dani’s journey from film school to executive production  *  Why learning the fundamentals still matters in the age of AI  *  The biggest misconceptions about production & creative operations  *  The rise of fractional production teams  *  How smaller agencies can scale smarter  *  Why “organic content” still requires intentional planning  *  Delegation, leadership, and building strong creative teams  *  Motherhood, boundaries, and learning to say no  *  The future of storytelling, community, and creative work  *  Why young creatives should “learn it the hard way” first If you’re a filmmaker, producer, creative entrepreneur, agency owner, or someone building a creative business — this episode is packed with practical insight, perspective shifts, and honest conversation. To watch the show click HERE [https://www.youtube.com/@VDEOMKR] To connect with Dani Dufresne click HERE [https://www.instagram.com/sweetdmd/] To connect with The Auxilary Co click HERE [https://www.theauxiliaryco.com/] To connect with Carly Gilleland click HERE [https://www.instagram.com/carlygilleland/] To follow The Good Vibe Media click HERE [https://www.instagram.com/thegoodvibemedia/] To visit The Good Vibe Studios click HERE [https://www.thegoodvibestudios.com/] Produced by The Good Vibe Media [https://thegoodvibemedia.com/]

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24 episodes

episode #21: Females Who Film: Camila Cardozo On Finding Confidence Through Creativity artwork

#21: Females Who Film: Camila Cardozo On Finding Confidence Through Creativity

#21: In this episode of VDEOMKR, we sit down with Camila Cardozo, Founder of Maria Camila Photo, an Arizona-based photographer, videographer, and brand strategist known for helping conscious entrepreneurs increase their visibility through authentic visual storytelling. With more than a decade in the creative industry, Camila shares her journey from a self-taught photographer with a passion for storytelling to the founder of a thriving brand helping entrepreneurs increase their visibility through authentic visual content. The conversation explores the intersection of artistry, entrepreneurship, identity, marketing, and the power of being seen. What We Cover: * How Camila discovered photography as a teenager and taught herself the craft. * The unexpected way cold outreach and relationship-building helped launch her career. * Why authenticity is more than a buzzword and how it creates trust online. * The role of branding, positioning, and visibility in attracting aligned clients. * How personal stories can become a powerful business asset. * The importance of representation and creating space for diverse voices. * Lessons learned from entrepreneurship, burnout, and self-care. * Why mentorship accelerated her growth as both a creative and business owner. * How she approaches photography and video through strategy, storytelling, and emotional connection. * Her thoughts on AI, creativity, and the future of visual media. If you're building a personal brand, growing a creative business, or learning how to share your story with more confidence, this episode is for you. Females Who Film amplifies the voices of women behind the scenes in film and media—sharing unfiltered conversations about craft, career, and carving your own path. Because visibility breeds possibility, and these stories deserve the spotlight. To watch the show click HERE [https://www.youtube.com/@VDEOMKR] To connect with Camila Cardozo click HERE [https://www.instagram.com/camilla_cct/] To connect with Carly Gilleland click HERE [https://www.instagram.com/carlygilleland/] To follow The Good Vibe Media click HERE [https://www.instagram.com/thegoodvibemedia/] To visit The Good Vibe Studios click HERE [https://www.thegoodvibestudios.com/] Produced by The Good Vibe Media [https://thegoodvibemedia.com/]

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episode #20: The Profitable Creative | A Live Panel On Pricing, Growth & Creative Success artwork

#20: The Profitable Creative | A Live Panel On Pricing, Growth & Creative Success

#20: What does it really take to turn creativity into a sustainable, profitable career? In this panel episode, recorded live at The Good Vibe Studios, Carly sits down with three powerhouse creatives for a conversation about the realities of building a thriving creative business. From working for free and building portfolios from scratch to learning how to price yourself, protect your value, market your work, and survive slow seasons, this episode pulls back the curtain on the business side of being creative. Featuring: * Risa Kostis — Celebrity wardrobe stylist, bridal stylist, and founder of The Rescue Kit Company * Leila Parnian — Artist, DJ, and Owner of Parnian Furniture * Mark Cowart — Phoenix-based filmmaker, director, cinematographer, and editor Together, they unpack: * The truth about “overnight success” in creative industries * How to transition from passion projects to paid work * Knowing your worth and handling pricing negotiations * Why visibility and personal branding matter more than talent alone * Creative burnout, inspiration, and getting out of a rut * Financial mistakes creatives make early on * Building confidence in your craft and charging accordingly * Why networking and relationships are everything * Balancing artistic integrity with making money * Creating long-term sustainability as a creative entrepreneur This episode is for the creatives chasing big dreams, building something from nothing, learning their worth, and figuring out how to turn passion into a profitable, sustainable career without losing the spark that made them start in the first place. About Studio Sessions: Studio Sessions is a monthly live event hosted by The Good Vibe Studios, bringing together creatives, entrepreneurs, and industry experts for real conversations around creativity, business, and growth. For more information, visit www.thegoodvibestudios.com. To watch the show click HERE [https://www.youtube.com/@VDEOMKR] To connect with Risa Kostis click HERE [https://www.instagram.com/risakostis/] To connect with Leila Parnian click HERE [https://www.instagram.com/leilaparnian/] To connect with Mark Cowart click HERE [https://www.instagram.com/mark_cowart/] To connect with Carly Gilleland click HERE [https://www.instagram.com/carlygilleland/] To follow The Good Vibe Media click HERE [https://www.instagram.com/thegoodvibemedia/] To visit The Good Vibe Studios click HERE [https://www.thegoodvibestudios.com/] Produced by The Good Vibe Media [https://thegoodvibemedia.com/]

28. maj 20261 h 18 min
episode #19: Dani Dufresne On Scaling Creative Work Without Losing the Craft artwork

#19: Dani Dufresne On Scaling Creative Work Without Losing the Craft

#19: In this episode of VDEOMKR, we sit down with Dani Dufresne, an Emmy Award-winning executive producer and founder of The Auxiliary Co., for a conversation about the evolution of production, creative operations, agency culture, and building standout work in today’s rapidly shifting media landscape. From learning to edit on actual film strips to pioneering a fractional production model that helps agencies scale smarter, Dani shares lessons from more than 20 years in the industry. Together, Carly and Dani explore the realities of production, the misconceptions around “organic” content, why intentional planning still matters, and how lean creative teams are reshaping the agency world. They also dive into motherhood, delegation, burnout, creative leadership, saying no, SXSW energy, and why the future of creativity belongs to people who deeply understand the craft. What We Cover: *  Dani’s journey from film school to executive production  *  Why learning the fundamentals still matters in the age of AI  *  The biggest misconceptions about production & creative operations  *  The rise of fractional production teams  *  How smaller agencies can scale smarter  *  Why “organic content” still requires intentional planning  *  Delegation, leadership, and building strong creative teams  *  Motherhood, boundaries, and learning to say no  *  The future of storytelling, community, and creative work  *  Why young creatives should “learn it the hard way” first If you’re a filmmaker, producer, creative entrepreneur, agency owner, or someone building a creative business — this episode is packed with practical insight, perspective shifts, and honest conversation. To watch the show click HERE [https://www.youtube.com/@VDEOMKR] To connect with Dani Dufresne click HERE [https://www.instagram.com/sweetdmd/] To connect with The Auxilary Co click HERE [https://www.theauxiliaryco.com/] To connect with Carly Gilleland click HERE [https://www.instagram.com/carlygilleland/] To follow The Good Vibe Media click HERE [https://www.instagram.com/thegoodvibemedia/] To visit The Good Vibe Studios click HERE [https://www.thegoodvibestudios.com/] Produced by The Good Vibe Media [https://thegoodvibemedia.com/]

21. maj 202643 min
episode #18: David Navarrete On Storytelling, AI & Building Creative Community artwork

#18: David Navarrete On Storytelling, AI & Building Creative Community

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episode #17: Built By Mom | A Live Panel On Motherhood & Creative Entrepreneurship artwork

#17: Built By Mom | A Live Panel On Motherhood & Creative Entrepreneurship

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7. maj 20261 h 17 min