Cover image of show What If I Fail?

What If I Fail?

Podcast by Alex Coward

English

Business

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About What If I Fail?

This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway.

All episodes

26 episodes

episode Fear Is Not A No with Guest Melissa Amos artwork

Fear Is Not A No with Guest Melissa Amos

What if fear isn’t a warning sign… but an invitation? In this episode, Alex is joined by Melissa Amos for a deep conversation about purpose, self-trust, spiritual intelligence and the courage it takes to become more fully yourself. They explore the creation of Akashic Reiki, why so many business owners lose themselves inside success, and how to recognise when discomfort is actually pointing you toward growth. Connect with Melissa:  https://www.facebook.com/TheMelissaAmos [https://www.facebook.com/TheMelissaAmos] Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call [https://calendly.com/alex-arcvirtualsolutions/discovery-zoom] The Actual Results Club [https://alexcoward.co.uk/actual-results-club/] 1-1 Coaching Options [https://alexcoward.co.uk/1-1-coaching/]

8 May 2026 - 1 h 2 min
episode Who Are You if You're Not Struggling with Guests Nat & Cat artwork

Who Are You if You're Not Struggling with Guests Nat & Cat

We talk a lot about working harder, pushing more, doing better. But what if the real question is… why are you making it so hard in the first place? In this episode, I’m joined by Natalie Guyan and Catherine Lynch from Hustle ‘n’ Health, and this conversation goes everywhere in the best way. We dive into self-trust, identity, hormones, burnout, high performance, and the uncomfortable truth that a lot of us don’t actually know who we are without the struggle. We talk about: *  Why self-trust isn’t just mindset, it’s physiological  *  The difference between hard work and high performance  *  How women have been conditioned to distrust their own bodies  *  Why “failure” is often just feedback (if you let it be)  *  The identity crisis that comes when things actually start working  *  And the question that might change everything: who are you if you’re not struggling? This isn’t a neat, polished, step-by-step episode. It’s a real conversation about what’s actually going on underneath the surface, and what it takes to build a life that feels as good as it looks. Connect with Nat & Cat: Instagram:  https://www.instagram.com/hustle_n_health/ [https://www.instagram.com/hustle_n_health/] https://www.instagram.com/the_elite_performance_coach/ [https://www.instagram.com/the_elite_performance_coach/] Facebook:  https://www.facebook.com/NatalieGuyan [https://www.facebook.com/NatalieGuyan] https://www.facebook.com/catherinelynch17 [https://www.facebook.com/catherinelynch17] Watch Natalie's TEDx Talk: https://www.youtube.com/watch?v=f8cdQlMkVUI [https://www.youtube.com/watch?v=f8cdQlMkVUI] Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call [https://calendly.com/alex-arcvirtualsolutions/discovery-zoom] The Actual Results Club [https://alexcoward.co.uk/actual-results-club/] 1-1 Coaching Options [https://alexcoward.co.uk/1-1-coaching/]

1 May 2026 - 1 h 1 min
episode Hiding in Plain Sight artwork

Hiding in Plain Sight

This one is personal. Really personal. It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum. I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable. Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode on schedule. I spoke on stage six weeks after losing mum. The numbers are building. The momentum is real. I'm genuinely proud of what the last three months have looked like from the outside. But I've also been hiding in plain sight. I've been showing up as a thought leader, an educator, an influencer — and quietly not showing up as a business owner. I haven't been selling. I haven't been telling anyone why they should pay to work with me. I've been incredibly productive while avoiding the hardest questions. In this episode I talk about why that happens — and why it makes complete sense that it has. I talk about the idea that sanctuary can be found in structure, how that has genuinely held me together through the worst three months of my life, and how I've also managed to misappropriate it. To use the thing that saves my clients as a very sophisticated hiding place. Because not a single person would blame me for stepping back on sales while carrying this grief. But they're not the ones who suffer the consequences. I am. This episode is a public act of accountability. A moment of honest reflection at the end of a quarter that looked productive on the outside and had a quiet gap running through the middle of it. If you've ever kept going in a way that felt like forward motion but was actually a well-disguised shelter — this one is for you. --- In this episode: — Taking stock at the end of Q1 and what honest reflection actually looks like — The difference between genuine momentum and hiding in plain sight — Why sanctuary can be found in structure — and how structure can become the place you hide — The specific way grief depletes the resource that selling runs on — What keeping going really means when life is still very much life-ing — The question I'm asking myself going into Q2 — and the one I'm asking you --- Want to be inside the conversation rather than just observing it? The Actual Results Club and one-to-one coaching are linked below. Book a call [https://calendly.com/alex-arcvirtualsolutions/discovery-zoom] The Actual Results Club [https://alexcoward.co.uk/actual-results-club/] 1-1 Coaching Options [https://alexcoward.co.uk/1-1-coaching/] #WhatIfIFail #BusinessPodcast #Entrepreneurship #Grief #Resilience #Accountability #PersonalBrand #BusinessOwner #Leadership

24 Apr 2026 - 17 min
episode Good Intentions aren't enough with Guest G Sabini-Roberts artwork

Good Intentions aren't enough with Guest G Sabini-Roberts

Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong. They explore what it means to create genuinely safer spaces, why silence is rarely neutral, how to respond when you are called in or called out, and why curiosity matters more than getting everything perfect. Connect with G here:  https://www.facebook.com/gsabiniroberts [https://www.facebook.com/gsabiniroberts] www.rainbowwise.co.uk/ [http://www.rainbowwise.co.uk/] www.gsabiniroberts.com/ [https://gsabiniroberts.com/] G's book, "When Is A Women’s Group Not A Women’s Group?" can be downloaded here: https://brandingbyg.com/womens-group-ebook-download [https://brandingbyg.com/womens-group-ebook-download] This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call [https://calendly.com/alex-arcvirtualsolutions/discovery-zoom] The Actual Results Club [https://alexcoward.co.uk/actual-results-club/] 1-1 Coaching Options [https://alexcoward.co.uk/1-1-coaching/]

17 Apr 2026 - 1 h 3 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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