What’s Missing in Marketing Today?

AI, Authenticity & Attention — The Real Playbook for 2025 Marketing

In this episode of What’s Missing in Marketing Today, I sit down with Chris Reeve — a creator and strategist with over a decade in social media — to unpack what actually works in marketing in 2025.We cover:• Why 99% of content fails to connect• How to create emotion-driven storytelling that builds trust• The real role of AI in content and brand strategy• How to scale video without losing authenticityIf you’ve ever wondered how to turn attention into trust and trust into sales, this conversation will change how you see marketing.🔥 New episodes drop every Monday! 🎧 Listen on Spotify | Apple | YouTube🧠 Hosted by Carlton Follow for weekly insights on what’s really missing in marketing today.

Why Video Still Wins in 2025 | Live Workshop

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing.This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for connection and trustHow to overcome the fear of being on cameraCreating content that builds personality and emotional connectionThe difference between documenting and creatingHow to adapt your message across LinkedIn, TikTok, YouTube, and InstagramWhy consistency matters more than perfectionTurning one video into a full content strategyHow emotion drives business decisions and repeat clientsThe power of showing up and becoming front-of-mind in your industryBuilding confidence, clarity, and communication through video🎥 Whether you’re a business owner, marketer, or creative, this workshop will help you understand why video marketing isn’t about production value — it’s about purpose, people, and consistency.💡 This is part of the What Is Missing in Marketing Today: Live series — recorded sessions, real conversations, and raw learning moments we’ll be expanding into live events in 2026.🎧 Subscribe and join the movement to bring real storytelling back to marketing.0:00 – 1:04 | Intro – Welcome to the Live WorkshopSetting the scene: what today’s session covers and why video still matters in 2025.1:05 – 5:22 | Why Video Still WorksHow storytelling, emotion, and visibility drive connection and trust in business.5:23 – 10:08 | Confidence on CameraPractical ways to overcome fear, hesitation, and the “I hate being on camera” mindset.10:09 – 15:37 | Creating vs DocumentingWhy authenticity wins over perfection and how to simplify your content strategy.15:38 – 21:25 | Where to Post & How to AdaptBreaking down LinkedIn, TikTok, YouTube, and Instagram — where your content performs best.21:26 – 27:44 | Finding Your MessageHow to identify what you actually stand for and communicate it clearly through video.27:45 – 33:32 | The Power of EmotionWhy emotion drives decisions and how to capture genuine human reactions on camera.33:33 – 39:40 | Structure & Scripting TipsHow to outline your videos without sounding scripted — frameworks that work.39:41 – 45:08 | Consistency Over PerfectionWhy showing up beats over-planning, and how consistency compounds audience trust.45:09 – 51:27 | Real-World Examples & StrategyCase studies from clients and creators applying these principles in 2023–2025.51:28 – 57:10 | Building Confidence Through RepetitionUsing regular filming to strengthen clarity, delivery, and natural communication.57:11 – 1:03:06 | Turning One Video into ManyRepurposing content across platforms and scaling your message efficiently.1:03:07 – 1:08:42 | AI, Tools & the Future of ContentHow AI assists creative processes without replacing authenticity and human voice.1:08:43 – 1:13:57 | Live Q&A HighlightsReal audience questions about strategy, confidence, and measuring ROI from video.1:13:58 – 1:18:00 | Outro & What’s NextWrapping up: key takeaways, gratitude to attendees, and a preview of What Is Missing in Marketing Today: Live 2026. #WhatIsMissingInMarketingToday #VideoMarketing #ContentStrategy #PersonalBrand #Storytelling #MarketingWorkshop #LiveEvent #Filmmaking #Marketing2025 #BusinessGrowth #ConfidenceOnCamerab

AI, Filmmaking & Storytelling | Phil Beastall

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved and shaping its emotional impactHow to create emotionally resonant content that cuts through AI noiseBalancing data, creativity, and human connection in modern marketingLessons from viral campaigns and how to stay authentic at scaleWhy forgiveness over permission matters when capturing real emotion on cameraWhat the future of storytelling and video marketing looks like in 2025If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose.🎧 The full episode is live now!👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect.#WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast

AI, Events & Video Marketing: What’s Working Now

In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era. 🎯 You’ll Learn:How to pick a profitable niche in video or events Why hybrid events and live experiences are back stronger than ever How AI is transforming video production and event logistics The emotional side of video storytelling (and how to capture it)Speed-to-market strategies for post-event content How to price your creative services based on value, not time The discipline and mindset needed to push through tough seasons Outbound marketing and cold outreach tips for creatives🎧 Perfect for:Videographers, event marketers, creative founders, and entrepreneurs looking to grow a human-centered brand in the age of AI. 👉 Subscribe for more weekly insights on creative business, video strategy, and marketing that actually works. 0:00 – 0:25 Intro – Welcome back! Kicking off this week’s episode on video, events, and niching0:26 – 2:10 Niching Down – Why picking a specific niche helps you scale faster and build authority2:11 – 4:40 COVID & Events – How the events industry was hit, adapted, and came back stronger4:41 – 5:45 AI & Human Connection – Why events and real-life experiences still matter in an AI world5:46 – 8:10 AI’s Impact on Video – Where automation helps (and where it can’t replace humans)8:11 – 11:11 Hybrid Events – The continued power of hybrid experiences and global reach11:12 – 13:30 Event Marketing Mistakes – What marketers get wrong and how to fix bottlenecks13:31 – 15:36 Emotional Storytelling – How to capture real emotion and authenticity on video15:37 – 20:08 Discipline & Mindset – How to stay focused, avoid burnout, and build creative endurance20:09 – 23:00 ROI & Value Pricing – Selling outcomes, not hours, and proving video’s real value23:01 – 26:19 Client Value & Saying No – Why turning down the wrong clients can grow your business26:20 – 31:10 Marketing Strategy – Outbound vs inbound, and why cold outreach still works31:11 – 37:13 Cold Outreach Tips – Handling rejection, scaling volume, and playing the long game37:14 – 41:09 Behind the Scenes – Filming BTS content without disrupting your client’s experience41:10 – 48:23 Scaling & Founder-Led Brands – Transitioning from solo founder to scalable systems48:24 – 50:10 Advice to My Younger Self – The truth about business: harder than you think, but worth it50:11 – 50:44 Outro – Final thoughts, thanks for tuning in, and don’t forget to subscribe! #VideoMarketing #EventMarketing #AIandMarketing #CreativeBusiness #Podcast #MarketingToday #NichingDown #HumanConnection #HybridEvents #CreativeEntrepreneur

The Psychology Behind Better Marketing

What really makes marketing work?In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value.You’ll learn how to:Build trust and connection in your sales and marketingUse emotional intelligence to improve customer relationshipsUnderstand buyer psychology and decision-makingCreate authentic, human-centered marketing that stands outDevelop the mindset and resilience every entrepreneur needsTurn self-awareness into business growthWhether you’re a founder, marketer, or leader, this episode will help you see marketing through a deeper, more human lens.🎙️ Listen now to rethink how you build trust, communicate value, and connect with your audience.