Wired In with Saanand Warrier

Ryan Fernando on the VC Trap, Losing Crores on AI & Working with Virat Kohli | WiredIN Ep. 36

What does it actually take to fuel India's fittest celebrities? Ryan Fernando reveals the brutal reality of the "VC Trap," losing ₹2.2 Crores on AI, and the discipline of Virat Kohli.In this episode of the podcast, Saanand Warrier sits down with celebrity nutritionist Ryan Fernando to discuss the business of health and the grit required to survive 17 financial defaults. From being rejected by 37 VCs to building Quan Nutrition from just ₹1.38 Lakh, Ryan shares the "behind-the-scenes" truth of working with icons like Manoj Bajpayee and Abhishek Bachchan. If you are an entrepreneur, a fitness enthusiast, or an investor, this masterclass in resilience is for you.Connect with the GuestRyan Fernando:Instagram - https://www.instagram.com/ryan_nutrition_coach/ Website: https://www.ryanfernando.in/Linkedin - https://www.linkedin.com/in/ryanfernando/Qua NutritionInstagram - https://www.instagram.com/qua.nutrition/ About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about the WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/ Instagram: https://www.instagram.com/saanandwarrier/ Twitter: https://x.com/SaanandWarrier[Key Moments - Timestamps]00:00:00 Teaser00:01:56 Intro00:02:18 Ryan Fernando Background00:04:13 Ryan’s First Job00:08:24 Learn To Sell00:13:12 Qua Nutrition Cofounder00:16:12 Managing Personal and Professional Life00:20:58 Fardeen Khan Experience00:22:05 My Neighbour Helped Me Build Qua Nutrition00:24:29 Bijay Agrawa Advice00:25:14 Don’t Mix Family & Work00:26:12 Advice To Entrepreneurs00:30:50 Handling Online Trolling 00:32:52 Working With Robin Uthappa00:37:51 My Fear Of Taking Funding00:41:02 AI Will Change Businesses00:43:51 Story Behind Qua Nutrition00:48:52 Your Family Is Not Your Biggest Supporter00:53:24 Advice For Entrepreneurs’ Partners 00:56:04 That Makes Virat Different 01:01:14 I Lost Crores On AI01:09:40 Managing Entrepreneurship & Content Creation 01:11:45 We Need To Have Social Interaction01:16:05 Growing A Service-Based Company 01:24:03 Advice To Younger Generation 01:31:48 Legacy I Want To Leave Behind #ryanFernando #business #nutrition

The Secret to High-Performance Cricket (ft. KC Avinash) | WiredIn Ep. 35

We’re often told that "hard work" is the only variable that separates a professional athlete from an amateur. But if that were true, every kid spending 6 hours in the nets would be the next Virat Kohli.In this episode of Wired In, I sit down with high-performance coach KC Avinash to deconstruct the actual science behind the 1%. Avinash has spent years studying the "Human Machine"—understanding how the elite move, recover, and think differently than everyone else.We move past the "grind" and dive into the biological blueprints of success. From the specific "Neural Window" that closes at age 12 to the brutal physics of fast bowling that is breaking our youth, this is a masterclass in human architecture.In this episode, we discuss:The Death of "Muscle Memory": Why everything you know about repetitive training is wrong.The Virat Standard: The specific Olympic lifts and recovery habits that keep Kohli 3 steps ahead at age 37.The 7-12 Window: Why specialising in one sport too early is actually "unlearning" your child's potential.Fast Bowling Physics: Why a 10-year-old’s body isn't designed for the 12x body weight impact of a delivery stride.Parenting the Pro: How to provide "Psychological Safety" and why you need to stop being a second coach.The Puberty Reset: Navigating the emotional and hormonal "haywire" phase from ages 14 to 18.Whether you’re a parent trying to guide an aspiring athlete, a coach looking for a scientific edge, or just a fan of the game, this conversation will change how you look at sports forever.Connect with the GuestKC Avinash:Instagram - https://www.instagram.com/kcavinash23/?hl=enTrain To PerformInstagram - https://www.instagram.com/traintoperform__/About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.To know more about WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/Instagram: https://www.instagram.com/saanandwarrier/Twitter: https://x.com/SaanandWarrier#sportscience #indiancricket #youthsports

The "Netflix of Food": How Kenko Life Built a Subscription Cloud Kitchen Company

Building a Cloud Kitchen Business in India usually means fighting for survival on marketplace giants. But Neeraj Kumar Yadav and Vivek Chandran, the founders of Kenko Life, decided to rewrite the Cloud Kitchen Business Model.By building a "Subscription Engine"—the Netflix for Food—they didn’t just create an Online Food Business; they created a solution for India’s broken nutrition cycle. In this episode, we go behind the scenes of their Cloud Kitchen Journey, from the brink of bankruptcy and burning EV Scooters to pitching Nithin Kamath and the Rainmatter (Zerodha) team.In this masterclass, we explore:The Subscription Engine: Why the Netflix model is the future of Food Tech and Cloud Kitchen Economics.The British Nutrition Heist: A deep dive into the History of Indian Food and why we have a national Protein Deficiency.The 30-Day Death Clock: The raw Challenges of Cloud Kitchen startups and navigating a financial crisis.Scaling Beyond the Giants: How they built a high-growth Food Delivery Business without relying solely on Zomato Cloud Kitchen or Swiggy Cloud Kitchen algorithms.The Celebrity Validation: The truth behind feeding legends like Rahul Dravid, and the involvement of Sunil Shetty and Naga Chaitanya.The Health Truth: Why the Keto Diet, Detox Drinks, and common Healthy Food fads might be failing you, and the importance of Portion Control.Whether you’re looking for Cloud Kitchen Tips, curious about Cloud Kitchen Earnings, or wanting to understand the Online Food Business landscape in Bangalore and India, this conversation with Saanand Warrier on WiredIn is a must-watch.Connect with the Guests & Kenko LifeKenko Life:Website - https://www.thekenkolife.com/ Instagram - https://www.instagram.com/thekenkolife/?hl=en LinkedIn - https://www.linkedin.com/company/the-kenko-life/posts/?feedView=all Neeraj Kumar Yadav:LinkedIn - https://www.linkedin.com/in/neeraj-kumar-yadav-72b38133/ Instagram - https://www.instagram.com/iamneeraj005/?hl=en Vivek Chandran:LinkedIn - https://www.linkedin.com/in/vivek-chandran-9ab3b44/ Instagram - https://www.instagram.com/airvivek/About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape.Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields.To know more about WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/About Saanand WarrierSaanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts Wired In and Other World, his podcasts. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before.Follow Saanand Warrier Here:LinkedIn: https://www.linkedin.com/in/saanandwarrier/Instagram: https://www.instagram.com/saanandwarrier/Twitter: https://x.com/SaanandWarrier#KenkoLife #D2C #CloudKitchen

What Jose Mourinho Taught Me About Winning (ft. Ruben Amorim's Classmate)

At 16, he was rejected by every major club in Europe. At 30, he was sharing a classroom with Man Utd manager Ruben Amorim and studying under Jose Mourinho. In this episode of Wired In, we sit down with Richard Hood, arguably one of India’s most qualified football strategists. This isn't just a "football chat." It is an investigative deep dive into why the Indian ecosystem is broken. Richard moves past the usual excuses and reveals the hard data that nobody talks about—from the "28 District" bias to the "Zero Effort" reality of age fraud. He explains exactly what he learned about winning from Jose Mourinho, how Ruben Amorim operates at an elite level, and why India’s current training model is setting players up for failure. If you care about Indian sports, systems, or talent development, you cannot afford to miss this reality check. Topics Discussed: * The "Delusion" of mailing 100+ European clubs for a trial. * Why 75% of Indian talent comes from just 28 districts (out of 800). * The awkward lunch with Jose Mourinho & the tactical breakdown of the Europa League Final. * Why Age Fraud is the "silent killer" of Indian potential. * The "2-Month School" analogy: Why Indian players are technically "part-time."

"Building a Coffee Brand for the Masses" - The Drickle (Formerly Bonomi) Story! #Wiredin 21

What does it take to brew a coffee brand that reshapes how India drinks its daily cup? In this episode, host Saanand sits down with Rahul Nijhawan and Vardhaman Jain, founders of Bonomi (now Recall), to unpack their journey from passionate home brewing to building one of India’s most exciting coffee startups. They talk about democratizing coffee access, scaling a flavor-first brand, moving from cold brews to everyday coffees, and raising capital directly from customers. The conversation dives deep into entrepreneurship, consumer behavior, and what it means to build something for India’s next coffee generation. If you love stories about startups, product innovation, and purpose-driven growth — this one’s brewed perfectly for you. To know more about WiredIn Podcast? Instagram: https://www.instagram.com/wiredin.culture/ --------------- Guest's profiles: Vardhman Jain: LinkedIn: https://www.linkedin.com/in/jainvardhman/ Twitter: https://x.com/lightroastguy Rahul Nijhawan: Linkedinhttps://www.linkedin.com/in/rahuln25/ --------------- About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape. Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields. About Saanand Warrier Saanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts Wired In and Other World, his podcasts. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve becomes spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before. Follow Saanand Warrier Here: LinkedIn: https://www.linkedin.com/in/saanandwarrier/ Instagram: https://www.instagram.com/saanandwarrier/ Twitter: https://x.com/SaanandWarrier --------------- Timestamps: (00:00) Trailer – Podcast highlights (01:50) Host intro & guest welcome (07:20) Building Bonomi as a cold brew startup (09:20) How to find your coffee palate (12:30) Coffee’s origin story in India (13:25) From purist cold brew to flavored coffee (16:45) Younger audiences & coffee culture (18:05) Why Bonhomie became Drickle – Rebranding journey (20:30) Everyday coffee at ₹99 – Democratizing Blends (23:00) Contract manufacturing vs owning your process (26:40) Scaling and maintaining quality (30:00) India’s evolving coffee culture & home brewing (35:50) Compact cafés & small format growth (37:20) Raising funds from customers & angels (39:50) New investors and brand direction (41:10) Good vs bad investors & patient capital (44:45) Funding landscape shift toward family offices (46:00) Customer-led investing and Infinyte Club (52:30) Key early startup lessons & founder advice (01:05:12) Future of creative businesses and AI impact (01:10:00) Founder-led content & authenticity (01:16:10) India’s creative marketing DNA (01:23:00) Transparency and collaboration among founders (01:30:10) Economics of coffee outlets – rent & returns (01:36:10) Why co-founders matter and work balance (01:39:10) Launch of Drickle– what’s next for Bonomi