WOBI Inspiring Ideas

Barbie: The Reinvention of an Icon

11 min · 26. maj 2026
episode Barbie: The Reinvention of an Icon cover

Description

In this episode of the WOBI Podcast, Lisa McKnight, former Chief Brand Officer at Mattel, reveals how Barbie confronted a major relevance crisis and reinvented itself for a new generation. Tune in to discover how purpose, consumer-centric innovation, and the courage to evolve helped transform one of the world’s most recognized brands into a powerful case of reinvention.

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