Wrong on Paper

Podcast by by ADDO Studios

English

Business

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About Wrong on Paper

The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

All episodes

19 episodes

Patagonia: Chapter 3

Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

20 Apr 2026 - 1 h 8 min

Patagonia: Chapter 2

Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

15 Apr 2026 - 43 min

Patagonia: Chapter 1

Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world. Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

15 Apr 2026 - 45 min

Buc-ee's: Chapter 3

Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

17 Mar 2026 - 14 min

Buc-ee's: Chapter 2

What can we learn from Arch "Beaver" Aplin III and Don Wasek? Join Aaron and David as they discuss the key insights from the Buc-ee's story and make Arch and Don's story applicable for business today.

17 Mar 2026 - 45 min

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