YOUniverse Unleashed's Podcast

How AI Is Changing Small Business Marketing | Funnels, Automation, Growth and Entrepreneurship

YOUniverse Unleashed is a podcast about women building lives, careers, and businesses on their own terms. We go beyond surface-level conversations and dive into entrepreneurship, personal growth, relationships, and the real challenges behind success through honest, unfiltered conversations.  About This Episode Elvira Sakara is a global marketing manager with over 16 years of international experience and the founder of a marketing agency focused on AI-driven business growth, strategy, systems, and automation. In this episode, we talk about how AI is changing the way small businesses operate, market, sell, and scale. Elvira explains why AI is not just ChatGPT, how tools like AI voice assistants, CRM systems, funnels, and automation can help business owners save time, improve client communication, and build stronger systems. We also go deeper than just business. From leaving a successful corporate career to starting her own agency, building a network as an immigrant in Canada, balancing motherhood, marriage, and ambition, this conversation shows the real side of entrepreneurship that people don’t often talk about.  What we talk about: • How AI can help small businesses grow • Why AI is more than just ChatGPT • AI voice assistants, CRM systems, chatbots, and funnels • Why structure matters more than tools • Marketing as an investment, not an expense • Leaving corporate to build your own business • The importance of networking and relationships • Balancing career, motherhood, and family life • Honest realities of ambition and success • Elvira’s workshops and upcoming marketing course for small businesses  Connect with Elvira:  Instagram: https://www.instagram.com/elvirasakara/ [https://www.instagram.com/elvirasakara/] LinkedIn: https://ca.linkedin.com/in/elvira-sakara-87584045 [https://ca.linkedin.com/in/elvira-sakara-87584045] Connect With Us: Website: www.youniversesociety.com [https://www.youniversesociety.com/] Kat’s Instagram: https://www.instagram.com/miss_tervinska/ [https://www.instagram.com/miss_tervinska/] Daria’s Instagram: https://www.instagram.com/mrskovla/ [https://www.instagram.com/mrskovla/] Want to be a guest on our show or pitch a collaboration? Message us on Instagram or email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] We’re proud to collaborate with entrepreneurs who bring beauty, value, and authenticity to the table. If you're a founder who wants to partner with us, email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] Subscribe for weekly episodes with creatives, founders, and experts who keep it real. We dive into self-care, mindset, entrepreneurship, and the power of starting from zero. Like, comment, and follow for more real, deep, and energizing conversations. K & D

Чудо-девочка, рождённая весом 370 грамм | Сила веры | Фильм Not Refugees - история Марии Валенты

В этом подкасте героиня выпуска - Мария Валента, лицензированный иммиграционный консультант в Канаде, продюсер фильма Not Refugees и мама девочки, родившейся весом всего 370 грамм, делится своим опытом и рассказывает о: • её первой высокорисковой беременности и чуде выживания ребёнка • внутренней и духовной опоре, которая помогала и помогает идти вопреки прогнозам врачей • второй беременности и как удалось на нее решиться после первого сложного опыта • роли партнёра и семьи в преодолении кризисов • балансе между материнством, бизнесом и созданием фильма • запуске адвокационной кампании в Канаде для поддержки украинцев • работе с хейтом • краудфандинге проекта Not Refugees 🎬 Мария Валента также стала продюсером и героиней фильма Not Refugees, её экспертиза помогла сделать картину мощным голосом украинцев в Канаде. 👤 Контакты Марии Валенты: Instagram (личный): https://www.instagram.com/maria_valenta_ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFdiYXVZZWpKZFRzclRFZlBmeWZWbDNXOGluQXxBQ3Jtc0ttLXo3dW03NDdoXzN6ZFNmV2Q5aUdOVlhCY3lTRGFteVJkcjVJbzF1SUZ1d0c0MVlnNG1EMFp4dUFVd2tpWHlZMm4xekFnOGJGTnhGdDVzUlFTRWNDSEI5T2dXZVJKbmhhV1FBLTYtNlJDV3FiNE5Pdw&q=https%3A%2F%2Fwww.instagram.com%2Fmaria_valenta_&v=ROZd9iGXg-s] Instagram (о материнстве): https://www.instagram.com/maria_and_i... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjhsOG5iYjRsVzhkWnAxbEp4UlVVM2xkSEtZQXxBQ3Jtc0tuWHJzTkhoMG9BZnpPQm1uR0ZrYmRWeHFMaXJTeWJzY2R6cnh2LUlnbXAwMUROMG5jNVVRNGlFSHV2LTFMZ28zUVhlclNqYzcwc3VJejR0TlVDclNCSk9CS00wOGFlTUROVHZGRm9QTng3Nk1XTzgxOA&q=https%3A%2F%2Fwww.instagram.com%2Fmaria_and_ivanna%2F&v=ROZd9iGXg-s] Instagram (иммиграция): https://www.instagram.com/immigration... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hQTzJhQzBjY2x1QzZQQjhjakFTRVplWk0zQXxBQ3Jtc0tuaTdzdWRGMWF2WFE4QVJWZUlwWWdLcjNzQVcxV0RvMlcxYkdORGhEVVNFcS1kS2hsNDl3Sm8tWEZyMVB1aW5jMEt5NXhKS2NhSDQ4UVdHa2R4Z2gtT0hHclk3YXlRNGlBb3F4Tm1hcDBZWVlFQzhyTQ&q=https%3A%2F%2Fwww.instagram.com%2Fimmigration.services.canada%2F&v=ROZd9iGXg-s] YouTube: https://www.youtube.com/@immigration.... [https://www.youtube.com/@immigration.services.canada] Сайт: https://immigrationadvising.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFRbWhfQjFIN0YyM08zcDBWZFZCZ0ZhZFNNQXxBQ3Jtc0tuM0x4U2dTQ0RNQUlRUHNVLTNoRldxUkxoTnFHanRCOTZORkM0Q3Zza3BrYjU1QjhERUxBY3ZYWlZqei1nREJxaHZMT0NpSWRCcWVlUlpvWXRES1I3QUE3eHc5b25NeWNPWV94eGlicVFfUjhibXJ0NA&q=https%3A%2F%2Fimmigrationadvising.com%2F&v=ROZd9iGXg-s] Запись на консультацию: https://immigrationadvising.cliogrow.... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFY3M0ozTDZmbnhheVptcUltRmFOVkFiZGpPUXxBQ3Jtc0tsNnlKZnh0NzZNTmduTVduNzNobU9vY0c1WDQyNWtVeG13d1hjTmxmN2lVREQtR2J6d1VFWWk4V3gyMXZHQ1U5eXp3XzJJX0NubElTRW96c1RNU2JwRzg3Zkh2dW1Xb0U5dVhZd1hjcVMydUpFa1hfTQ&q=https%3A%2F%2Fimmigrationadvising.cliogrow.com%2Fbook&v=ROZd9iGXg-s] 📽 Документальный фильм Not Refugees: Подробнее: https://www.notrefugees.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFA4Z3B6ZEtDLTdVQVhXQnpQTVVLSUx2akd3Z3xBQ3Jtc0tuVjJqWDBBZFRFQnI2cHBxOUF4M0NTcHIzai13ZnRobkZRSGExSzhUTlRBU05JUmVuNUpyTzNHTGpXVXBhTmJXOVlDZDVXbE1UNHFYdTY1WHNnY0RFbkd0Um1mNjZiZDcyT1BIOVNnOXpRa29RNVB4SQ&q=https%3A%2F%2Fwww.notrefugees.com%2F&v=ROZd9iGXg-s] Поддержать: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS0yenJtQU43WFlkc0c1N2hZMXFOM0lwSzJYUXxBQ3Jtc0tsTGl2X0h1bDczd3ZCWTJEelRkQWtTZUlfbDZha3ZmUnpscWRwSkc5MlhqLXRLWktTcW10Z2QzZlVLWHhSWl8tdXozQnBqNlVoRWl3Qjc0RWhuMndYUXR3VERLUUIyQXhoT1pGc3JXZDBPX2ZsUm96bw&q=https%3A%2F%2Fwww.indiegogo.com%2Fprojects%2Fnot-refugees-ukrainians-in-can

Чудо-девочка, рождённая весом 370 грамм | Сила веры | Фильм Not Refugees - история Марии Валенты

Что даёт силу не сдаваться, когда врачи говорят, что у твоей беременности «шансов нет» и настоятельно рекомендуют сделать аборт? И как потом не потерять рассудок, 4 месяца живя в больнице, молясь о том, чтоб твоя малышка, родившаяся весом всего в 370 граммов и выжила? В этом подкасте героиня выпуска - Мария Валента, лицензированный иммиграционный консультант в Канаде, продюсер фильма Not Refugees и мама девочки, родившейся весом всего 370 грамм, делится своим опытом и рассказывает о: • её первой высокорисковой беременности и чуде выживания ребёнка • внутренней и духовной опоре, которая помогала и помогает идти вопреки прогнозам врачей • второй беременности и как удалось на нее решиться после первого сложного опыта • роли партнёра и семьи в преодолении кризисов • балансе между материнством, бизнесом и созданием фильма • запуске адвокационной кампании в Канаде для поддержки украинцев • работе с хейтом • краудфандинге проекта Not Refugees 🎬 Мария Валента также стала продюсером и героиней фильма Not Refugees, её экспертиза помогла сделать картину мощным голосом украинцев в Канаде. 👉 Эта беседа - о силе веры, смелости и поддержке, которая меняет всё. Делитесь выпуском, чтобы больше людей услышали эту историю. 👤 Контакты Марии Валенты: Instagram (личный): https://www.instagram.com/maria_valenta_ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmNwZGlmc1hmdU42b3g2V0ZQazVWWDkxOTFaUXxBQ3Jtc0tsbFpNempjTF9aNlNGcS1Rb25pY1cyRmlfQ0hnbjNicFFoM1RlSHJGNHZzcmJPTWpNUGJXdEhySExLVXdoOW5KWnVZczBEb0tyOVJRdlVVUEdxVGFTbnFMWFd4Wnh5b1JEd1J3NUozbFQ0UU04Qnl6UQ&q=https%3A%2F%2Fwww.instagram.com%2Fmaria_valenta_&v=ROZd9iGXg-s] Instagram (о материнстве): https://www.instagram.com/maria_and_i... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5rRjlaaGFZbFY0cjZZLWl3TU93cjNVX3hpUXxBQ3Jtc0tsaGktLUxac0xTWEFhSW56ZUdWWE5CUFNTOGpiYUVhR20waVh2ZTVReEJPVnhJMFp0dzQ4TnZOS1ppQzR1d1ktenhaUmNrLWN2Q1FLODF6cTdBYkE5Mk5odnh5NjNBdnNEelR6cF9qS1d0b2JTWHZzOA&q=https%3A%2F%2Fwww.instagram.com%2Fmaria_and_ivanna%2F&v=ROZd9iGXg-s] Instagram (иммиграция): https://www.instagram.com/immigration... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkYzVkVnMEtrVE9UVU1lN1JMYjE4WG82NUpUZ3xBQ3Jtc0trVUpISVBtVnlsRlV3NVo0TlFEZlVJdjdJZ0dvOEo2ZGNaeng3QVUwbHNjVWd5YU5MckwzbzZpWlVhLUp2UVNMalRWV3MwT2xLdkVJcmpNSDBYYUEyMFQycnlmUE5VZXJmU2NHNHlDalU4VF9MWGUzNA&q=https%3A%2F%2Fwww.instagram.com%2Fimmigration.services.canada%2F&v=ROZd9iGXg-s] YouTube: https://www.youtube.com/@immigration.... [https://www.youtube.com/@immigration.services.canada] Сайт: https://immigrationadvising.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01ScWk4bVBVZHFwOHFIZnVXZFBwQnk1ckVtQXxBQ3Jtc0ttdHhLTGt5b1lZTFQ4MUlseWZYa2JwWWI3YWNXckZ2OE9hUHp3VGNSeDdTTHVzY25PZEVzbGhQUXNVeDFzSGZnZkxkeUVqYnBlWDV2S09fNV95QkVZNVNEbkFvUzRQREg0dWVlWTQtMkZFS3FhTDNvUQ&q=https%3A%2F%2Fimmigrationadvising.com%2F&v=ROZd9iGXg-s] Запись на консультацию: https://immigrationadvising.cliogrow.... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnk5amFsMTVNY0RtckdzaHpRdDhhNEoxcnZWd3xBQ3Jtc0tsMmVTcTAyT2NlY19qdWdCZkRGQnd4QzJZc1RMTnVPXzFQOEpSeFBwU3hvQXVtdDZYekdUc25Hekd1YTRwV08zb09KOEJRamEyS1I1UTRoT1YzRWd2TWJJVXZvWGowakFWOUZFYXE4eXBQRElhRFVRYw&q=https%3A%2F%2Fimmigrationadvising.cliogrow.com%2Fbook&v=ROZd9iGXg-s] 📽 Документальный фильм Not Refugees: Подробнее: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWxGYTBCT2NUZmM0MVJIUUZ3TGFETTBVUU9id3xBQ3Jtc0tuYUo2M0gxQ2tMV2J3QzlTM1pkRFhDQjFzQi1xSzl4MUQwZHc0RFU2Yi1NRUthcUM3VThFSkNtM2U5Wmc2TlhUTnlyeWpaRFhNQjNyeThtNEMwVVhxOHpKSWVUMlFRYk1UNWxPNXZQVHZYMkQ0OExvUQ&q=https%3A%2F%2Fwww.notrefugees.com%2F&v=ROZd9iGXg-s

From Immigrant to Marketing Agency Founder | Finding Your Voice and Building a Business with Purpose

JOIN US LIVE | YOUniverse Citrus Soirée: Skyline Edition A night to come home to yourself. Hosted by Kateryna and Daria, founders of YOUniverse Society and the voices behind this podcast.  Date: Saturday, September 20  Time: 5:00 PM - 9:30 PM  Location: Downtown, Toronto  Tickets: Click here to RSVP on Eventbrite  Want to skip Eventbrite fees? DM us on Instagram @youniverse.unleashed  for alternative payment options.  What’s waiting for you: • Aperol Spritz-inspired atmosphere and open bar • Skyline views, glass floor, and curated photo corners • Live DJ, styled venue, and dreamy lighting • Professional photographer and curated partner gifts • A crowd of intentional, creative women. Just like you. This is your space to connect, be seen, and close the season in style. Limited tickets available. RSVP now.  About This Episode Tracey Nguyen is a marketing strategist, entrepreneur, and the founder of BOWO Creative, an agency dedicated to helping women-led businesses scale with heart and strategy. Tracey’s journey started when she immigrated to Canada at 16, barely speaking English, and grew into a career that spanned corporate work, content creation, entrepreneurship, and eventually, building her own company. Along the way, she discovered what it truly means to find her voice and redefine success on her own terms. In this episode, Tracey shares her story with raw honesty: from cultural pressures and early struggles to creating a business that reflects her values, motherhood, and her passion for supporting women.  What we talk about: • Moving to Canada at 16 and learning to find her voice • The turning point that shifted her away from corporate life • Why building a business is really about values and alignment • The truth about “women empowerment” as a movement vs. a marketing trend • How motherhood reshaped her definition of success • Why studying yourself matters more than studying others • Practical advice for women starting a business or side hustle today  Connect with Tracey:  Instagram: @traceynguyen.co  BOWO Agency Instagram: @bowocreative  Website: www.bowocreative.com [https://www.bowocreative.com/] Connect With Us: Website: www.youniversesociety.com [https://www.youniversesociety.com/] Kat’s Instagram: @miss_tervinska Daria’s Instagram: @mrskovla Want to be a guest on our show or pitch a collaboration? Message us on Instagram or email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] With Love to Our Partners Our upcoming Soirée wouldn’t be possible without the support of our incredible partners: women-led businesses and entrepreneurs who believe in real connection, bold women, and meaningful experiences. Iris Flowers by Alina Liubota @alina_liubota @irisflowers_ca Foot Science by Olga Ishchenko @foot.science Chocolove by Sabina Suleyman @chocolove_sabina PictureX Photobooth @picturexphotobooth www.picturex.ca [https://www.picturex.ca/] We’re proud to collaborate with entrepreneurs who bring beauty, value, and authenticity to the table. If you're a founder who wants to partner with us, email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] Subscribe for weekly episodes with creatives, founders, and experts who keep it real. We dive into self-care, mindset, entrepreneurship, and the power of starting from zero. Like, comment, and follow for more real, deep, and energizing conversations. K & D

Why Your Marketing Isn’t Converting | Sales Coach on Trust, Branding, and Real Growth

JOIN US LIVE | YOUniverse Citrus Soirée: Skyline Edition A night to come home to yourself. Hosted by Kateryna and Daria, founders of YOUniverse Society and the voices behind this podcast.  Date: Saturday, September 20  Time: 5:00 PM – 9:30 PM  Location: Downtown, Toronto  Tickets: Click here to RSVP on Eventbrite: https://youniverse-citrus-soiree.eventbrite.ca [https://youniverse-citrus-soiree.eventbrite.ca/] Want to skip Eventbrite fees? DM us on Instagram https://www.instagram.com/youniverse.unleashed/ [https://www.instagram.com/youniverse.unleashed/] for alternative payment options. What’s waiting for you: • Aperol Spritz–inspired atmosphere and open bar • Skyline views, glass floor, and curated photo corners • Live DJ, styled venue, and dreamy lighting • Professional photographer and curated partner gifts • A crowd of intentional, creative women. Just like you. This is your space to connect, be seen, and close the season in style. Limited tickets available. RSVP now. About This Episode Maria is a Toronto-based sales coach and founder of LAVA Sales, helping entrepreneurs and service providers stop leaving money on the table. Through coaching, events, and her membership program, she teaches women how to build trust, create genuine connections, and convert leads into loyal clients without feeling pushy or fake. In this episode, Maria breaks down the mistakes that keep small business owners stuck in “marketing mode” without sales — and shares how to build a sales process that feels natural, human, and effective. What we talk about: • Why your marketing isn’t converting into sales • The real gap between leads and paying clients • How to sell without being pushy • The role of personal branding in building trust • Why reviews and social proof matter more than you think • Overcoming the fear of promoting yourself as a woman entrepreneur • How events and networking create quality leads • Maria’s membership program: courses, coaching, and community for sales success Connect with Maria: Instagram: https://www.instagram.com/lavasales [https://www.instagram.com/lavasales] Connect With Us: Website: www.youniversesociety.com [https://www.youniversesociety.com/] Kat’s Instagram: https://www.instagram.com/miss_tervinska/ [https://www.instagram.com/miss_tervinska/] Daria’s Instagram: https://www.instagram.com/mrskovla/ [https://www.instagram.com/mrskovla/] Want to be a guest on our show or pitch a collaboration? Message us on Instagram or email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] With Love to Our Partners Our upcoming Soirée wouldn’t be possible without the support of our incredible partners who believe in real connection, bold women, and meaningful experiences. Foot Science by Olga Ishchenko Instagram: https://www.instagram.com/foot.science/ [https://www.instagram.com/foot.science/] Chocolove by Sabina Suleyman Instagram: https://www.instagram.com/chocolove_sabina/ [https://www.instagram.com/chocolove_sabina/] PictureX Photobooth Instagram: https://www.instagram.com/picturexphotobooth/ [https://www.instagram.com/picturexphotobooth/] Website: https://www.picturex.ca/ [https://www.picturex.ca/] We’re proud to collaborate with brands and entrepreneurs who bring beauty, value, and authenticity to the table. If you're a brand or founder who wants to collaborate, support, or be featured, email us at YOUniverse.society@gmail.com [YOUniverse.society@gmail.com] Subscribe for weekly episodes with creatives, founders, and experts who keep it real. We dive into self-care, mindset, entrepreneurs