You're The Boss Podcast Show

How to Ethically Influence People with Patrick Van Der Burght

28 min · 15. juli 2026
episode How to Ethically Influence People with Patrick Van Der Burght cover

Description

The conversation delves into the principles of persuasion, focusing on social proof, testimonials, authority, consistency, scarcity, contrast phenomenon, and their impact on purchase decisions. It also highlights the importance of teaching persuasion in schools as a valuable life skill. Takeaways * Social proof and testimonials play a significant role in influencing consumer behavior. * The principles of authority, consistency, scarcity, and contrast phenomenon have a profound impact on decision-making and persuasion. Chapters * 00:00 Understanding Social Proof * 00:31 The Power of Testimonials and Reviews * 02:26 Amplifying Social Proof * 04:19 The Influence of Authority * 09:37 The Principle of Consistency * 13:24 The Phenomenon of Scarcity * 21:41 The Impact of Contrast Phenomenon * 26:17 Influencing Purchase Decisions on Websites * 29:49 Community Project: Teaching Persuasion in Schools

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55 episodes

episode How to Ethically Influence People with Patrick Van Der Burght artwork

How to Ethically Influence People with Patrick Van Der Burght

The conversation delves into the principles of persuasion, focusing on social proof, testimonials, authority, consistency, scarcity, contrast phenomenon, and their impact on purchase decisions. It also highlights the importance of teaching persuasion in schools as a valuable life skill. Takeaways * Social proof and testimonials play a significant role in influencing consumer behavior. * The principles of authority, consistency, scarcity, and contrast phenomenon have a profound impact on decision-making and persuasion. Chapters * 00:00 Understanding Social Proof * 00:31 The Power of Testimonials and Reviews * 02:26 Amplifying Social Proof * 04:19 The Influence of Authority * 09:37 The Principle of Consistency * 13:24 The Phenomenon of Scarcity * 21:41 The Impact of Contrast Phenomenon * 26:17 Influencing Purchase Decisions on Websites * 29:49 Community Project: Teaching Persuasion in Schools

15. juli 202628 min
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How to Scale Your Start-Up Internationally with Nathanael Small

Nathanael Small, also known as NATO, shares insights on the preneurial journey, the transition to entrepreneurship, leadership and organizational growth, founder's health and well-being, tech tools and human optimization, the practice vs. business approach, and the importance of aligning with creation rhythm. His holistic approach to entrepreneurship emphasizes the well-being of founders and the impact of technology on human optimization. The conversation covered the significance of sleep and fasting for energy and mental clarity, the value of accumulated wisdom and humility in leadership, the challenges and opportunities for founders in the startup ecosystem, the impact of brand valuation and visual recall, and the foundational importance of sleep, movement, and nutrition for overall health. The speaker also extended an invitation to connect on LinkedIn. Takeaways * Understanding the different types of preneurs and their go-to-market strategies * The importance of founder's health and well-being for business growth Sleep and fasting are crucial for mental clarity and physical well-being * Accumulated wisdom, humility, and self-awareness are essential in leadership Chapters * 00:00 Understanding the Preneurial Journey * 06:33 Transition to Entrepreneurship * 14:28 Tech Tools and Human Optimization * 20:21 Alignment with Creation Rhythm * 29:05 The Wisdom of Age and Humility * 37:04 Brand Valuation and Recall

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episode How to Overcome Your Limiting Beliefs with Dr. Joseph Drolshagen artwork

How to Overcome Your Limiting Beliefs with Dr. Joseph Drolshagen

Dr. Joseph Drolshagen discusses the impact of subconscious programming on business success and personal growth. He explains the importance of aligning the conscious and subconscious mind, overcoming self-sabotage, and the power of vision and mindset. Additionally, he addresses the role of fear and false evidence in decision-making and personal development. The conversation delves into Dr. Joseph Drolshagen's personal journey of self-discovery, overcoming limiting beliefs, transforming mindset, and the power of a beginner mindset. It explores the impact of subconscious programming on personal and professional growth, and the role of mindset in achieving success. Takeaways * Understanding the impact of subconscious programming * The power of aligning conscious and subconscious mind Self-discovery and personal growth * Overcoming limiting beliefs * The power of a beginner mindset Chapters * 00:00 Understanding the Subconscious Mind * 13:16 Shifting Subconscious Programming * 22:24 Fear and False Evidence * 39:04 The Power of a Beginner Mindset

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episode How to Overcome Busyness in Your Business with Louis Swart artwork

How to Overcome Busyness in Your Business with Louis Swart

Louis Swart, a seasoned business coach and founder of Ironbridge, discusses the impact of busyness on productivity and the importance of effective delegation. He emphasizes the concept of 'productive procrastination' and the need to implement learning. Louis also shares practical tools for time management and task prioritization. The conversation covers the topics of digital asset creation, business strategy, delegation, and the impact of AI on business operations. Louis Swart shares insights on leveraging virtual assistants and AI to streamline business processes and improve productivity. Takeaways * Productive Procrastination * One Task Focus Digital assets creation * Delegation and high-value tasks Chapters * 00:00 Introduction to Louis Swart * 10:17 Effective Delegation and Time Management * 19:13 One Task Focus * 32:30 The B Myth: A Parable Approach to Business Insights

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