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Zero to N

Podcast by Rachid Labrik

English

Business

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About Zero to N

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

All episodes

11 episodes

episode Navigating Power & Progress: The Unfiltered Journey of Ghita Mezzour | Zero to N artwork

Navigating Power & Progress: The Unfiltered Journey of Ghita Mezzour | Zero to N

Ever wondered what it's truly like inside the rooms where national-level digital transformation decisions are made? This week, we sit down with Ghita Mezzour, a former Minister of Digital Transition, who shares the emotional journey of accepting a role that would transform her country, and herself. The Summary Join us for an incredibly candid conversation with Ghita Mezzour, a brilliant scientist and entrepreneur who took on the monumental task of becoming a Minister of Digital Transition. Ghita pulls back the curtain on the intense emotions, profound lessons, and surprising challenges of spearheading a national digital strategy, including multiplying the budget by 100x and aligning an entire country towards a common technological future. We also dive deep into her current mission: helping businesses harness the transformative power of AI for survival and growth. Connect with Zero to N: Stay ahead of the curve with more candid conversations from founders and operators shaping the future of the Middle East and Africa. ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N: The real code of transformation - YouTube [https://www.youtube.com/@zerotoNpodcast] ➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain [https://www.rachidlabrik.com/zero-to-n] ➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/ [https://www.linkedin.com/company/zero-to-n-podcast/]

18 May 2026 - 1 h 11 min
episode Zero to N - Ep 9 with Othman Benkirane - From Local Leader to African Visionary artwork

Zero to N - Ep 9 with Othman Benkirane - From Local Leader to African Visionary

Imagine a global giant like IKEA entering your market, alongside a looming financial crisis that freezes bank loans. Most businesses would crumble, but Othman BENKIRANE and his company, Keishar, didn't just survive – they emerged victorious, achieving unprecedented growth and setting their sights on global domination. How did they do it? **In this electrifying episode of "Zero to N: The Real Code of Transformation," host Rachid sits down with the visionary CEO of Keishar, Othman BENKIRANE. Othman reveals the incredible, Harvard Business School-studied story of how his family-owned furniture company not only weathered the storm of fierce competition and a national financial crisis but leveraged these challenges to reinvent its operations, foster a unique, family-like company culture, and spearhead aggressive international expansion across the African continent. This isn't just a business story; it's a masterclass in resilience, innovation, and purpose-driven leadership against all odds.Culture & People First: Discover the secret behind building a "family-like" company where employees are empowered, talented, and deeply invested in collective success, even for a legacy business. 🤝 Don't miss out on this incredible journey of transformation! Hit that 'Follow' button on Spotify, leave us a 5-star rating, and share this episode with anyone ready to turn challenges into triumphs! Your support helps us bring more inspiring stories like Othman's to you.** ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N : The real code of transformation - YouTube [https://www.youtube.com/@zerotoNpodcast]➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain [https://www.rachidlabrik.com/zero-to-n]➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/ [https://www.linkedin.com/company/zero-to-n-podcast/]

4 May 2026 - 1 h 11 min
episode From Wall Street to Moroccan Tech: Karim Amor Journey artwork

From Wall Street to Moroccan Tech: Karim Amor Journey

Karim Amor's entrepreneurial journey was brutally interrupted at 23 by a life-threatening brain tumor, forcing him to confront mortality and abandon a high-flying, money-driven career abroad. This harrowing experience became the unexpected catalyst for a radical personal and professional transformation, fundamentally reshaping his definition of success and his path to building impactful companies in Morocco. In this raw, unfiltered episode of Zero to N, we sit down with Karim Amor, a serial entrepreneur, investor, and deep tech founder at the intersection of technology and impact. From navigating the cutthroat world of corporate banking and oil & gas to becoming a pioneer in Morocco's tech landscape, Karim shares the unvarnished truth about founding multiple companies (and failing several times), his philosophy of growth, and his current mission to tackle humanity's biggest health and data challenges with Epinium. This is the real code of transformation, stripped of all hype. Connect with Zero to N: Stay ahead of the curve with more candid conversations from founders and operators shaping the future of the Middle East and Africa. ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N : The real code of transformation - YouTube [https://www.youtube.com/@zerotoNpodcast] ➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain [https://www.rachidlabrik.com/zero-to-n] ➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/ [https://www.linkedin.com/company/zero-to-n-podcast/]

20 Apr 2026 - 1 h 21 min
episode Zero to N - Episode 7 with Moustafa Hamwi - Becoming Again - Lessons From a Life That Refused to Stay the Same artwork

Zero to N - Episode 7 with Moustafa Hamwi - Becoming Again - Lessons From a Life That Refused to Stay the Same

Moustafa Hamwi built a multi-million-dollar events empire in Dubai, living a life envied by many. Yet, at the peak of his external success, he faced a profound internal emptiness and a severe medical crisis that forced him to abandon everything in search of true meaning. This is the story of how Moustafa Hamwi dismantled his identity, confronted mortality, and completely rebuilt his understanding of success. In this raw, unfiltered conversation, Moustafa Hamwi chronicles his extraordinary journey from a high-flying Dubai nightlife impresario drowning in material success and battling internal demons, to a profound spiritual quest in the Himalayas. He shares the brutal honesty behind shedding multiple professional and personal identities, navigating intense self-doubt, and finding his true purpose in helping leaders across the Middle East and Africa turn disruption into opportunity. This is the real code of transformation, no hype, no filters.

6 Apr 2026 - 1 h 5 min
episode Zero to N - Episode 6 with H.E Hussain Al Mahmoudi - The Long Horizon artwork

Zero to N - Episode 6 with H.E Hussain Al Mahmoudi - The Long Horizon

What does it mean to lead with the future in mind?In this episode of Zero to N, H.E. Hussain Al Mahmoudi shares a journey shaped by long-term vision over short-term gain. From key moments in his career to his decision to return and contribute to Sharjah, this is a story of building with purpose.We explore forward-thinking leadership in the UAE, the creation of private-sector innovation, and the intentional development of talent for the next generation. It’s about recognising what’s missing… and having the conviction to create it.Because real leadership isn’t measured by what you achieve today, it’s defined by what continues long after you’re gone.#zeroton #sharjah #uae #leadershipjourney #leadership #technology

23 Mar 2026 - 1 h 7 min
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