Zoho CRM Podcast

Call deliverability unplugged: Data, dials, and the art of optimization

26 min · 16. jan. 2026
episode Call deliverability unplugged: Data, dials, and the art of optimization cover

Description

Chris Sorensen, CEO of Phoneburner, elaborates on how businesses can turn cold calls into a sales win. We discuss best practices to improve call deliverability, how to avoid being marked as spam, and the ultimate pitch for cold calls. Tune in to learn more! Know more about Zoho CRM’s integration with Phoneburner here [https://marketplace.zoho.com/app/crm/phoneburner-power-dialer-for-zoho-crm]. Follow us on Instagram @zoho_crm for the latest updates. Got questions? Write to us at: zohocrmpodcast@zohocorp.com Check out past episodes on our bulletin [https://www.zoho.com/crm/podcasts.html?src=bulletin] page.

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