Advance Copy

P1. Natasha Mead on How Good Brands Only Reflect What’s True

A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio [https://1of1studio.com/]. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists.  In Part 1 of this conversation, we’ll learn about: * The role of naivety and isolation on the development of Natasha’s studio * Utilitarian and archival references inspiring her work * Natasha’s approach to craft as a commitment to expressing care * The 1of1 Studio client filter Welcome to Advance Copy:  * Consulting Membership [https://advance-copy.circle.so/checkout/consulting-membership] * Book [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-autumn-drop] * Instagram [https://www.instagram.com/advance_copy/] * Substack [https://substack.com/@advancecopy] * Website [https://advance-copy.com/] * Newsletter [http://eepurl.com/gTOVRD] Post-production & editing: Mark Smith [www.camerasmiths.co.uk] Music & post-production: Emmanuel Corre [https://www.instagram.com/e_talking_/]

Radical Refinement, how to define a brand philosophy in a turbulent market reality

Preview of Radical Refinement [https://advance-copy.circle.so/c/radical-refinement-2/]: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here [https://advance-copy.circle.so/c/radical-refinement-2/].  DESIGNED FOR: * Brand-owners & aspiring brand-owners * Decision-makers in fashion & creative industries * Branding, marketing and copywriting experts TOPICS: 1. Why it’s important to set a strong philosophy now 2. Are your brand values genuine? 3. Establishing what makes your work unique 4. Translating your philosophy to sales, communication and visual strategies   Welcome to Advance Copy:  * Consulting Membership [https://advance-copy.circle.so/checkout/consulting-membership] * Book [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-autumn-drop] * Instagram [https://www.instagram.com/advance_copy/] * Substack [https://substack.com/@advancecopy] * Website [https://advance-copy.com/] * Newsletter [http://eepurl.com/gTOVRD] Post-production & editing: Mark Smith [www.camerasmiths.co.uk] Music & post-production: Emmanuel Corre [https://www.instagram.com/e_talking_/]

Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"

A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah [https://jhannahjewelry.com/]. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28 [https://podcasts.apple.com/us/podcast/jess-hannah-on-growth-degrowth-and-honest-capitalism/id1562585253?i=1000731168938]. Topics * A decade of opportunities * What lays beneath the numbers * Non-linear financial reality * Off-line marketing * Wholesale post-Covid * Profitability over growth * "Honest capitalism" Welcome to Advance Copy:  * Consulting Membership [https://advance-copy.circle.so/checkout/consulting-membership] * Book [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-autumn-drop] * Instagram [https://www.instagram.com/advance_copy/] * Substack [https://substack.com/@advancecopy] * Website [https://advance-copy.com/] * Newsletter [http://eepurl.com/gTOVRD] Post-production & editing: Mark Smith [www.camerasmiths.co.uk] Music & post-production: Emmanuel Corre [https://www.instagram.com/e_talking_/]

Lee Mathews on Navigating an Independent Fashion Brand

To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-book], the iconic Australian fashion designer Lee Mathews [https://leemathews.com.au/] and publisher and creative director Beth Wilkinson [https://bethwilkinsonstudio.com/], gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation. In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!   Welcome to Advance Copy:  * Consulting Membership [https://advance-copy.circle.so/checkout/consulting-membership] * Book [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-autumn-drop] * Instagram [https://www.instagram.com/advance_copy/] * Substack [https://substack.com/@advancecopy] * Website [https://advance-copy.com/] * Newsletter [http://eepurl.com/gTOVRD] Post-production & editing: Mark Smith [www.camerasmiths.co.uk] Music & post-production: Emmanuel Corre [https://www.instagram.com/e_talking_/]

Carmen Amsterdam a Fresh Perspective on Being Small

Carmen de Baets reflects on how she met her husband and business partner Joris ter Meulen Swijtink, establishing their guest house, shop and kitchen Carmen Amsterdam [https://www.carmenamsterdam.com/] and the much respected visual signature of their company. Welcome to Advance Copy:  * Consulting Membership [https://advance-copy.circle.so/checkout/consulting-membership] * Book [https://advancecopy.bigcartel.com/product/growing-independent-fashion-brands-autumn-drop] * Instagram [https://www.instagram.com/advance_copy/] * Substack [https://substack.com/@advancecopy] * Website [https://advance-copy.com/] * Newsletter [http://eepurl.com/gTOVRD] Post-production & editing: Mark Smith [www.camerasmiths.co.uk] Music & post-production: Emmanuel Corre [https://www.instagram.com/e_talking_/]