Alloy Personal Training Business

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You." Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up. He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head. Business owners will also learn how empowering their staff to lead from within creates a more successful company culture. If you’re an entrepreneur, Mike’s advice will give you the tools to attract, lead, and keep the best talent. Listen in now to discover how "managing up" could change everything for you and your workplace. Key Takeaways Intro (00:00) Mike’s Book for employees to empower themselves (03:28) Employees can be pivotal in a company’s success (05:03) Defining employees by their actions, not job title (07:08) Employees discussing Mike’s book as a team-building exercise (09:28) Employees must learn to lead themselves (10:10) Why you need to move C players out to make room for A players (22:21) How avoiding loss can sometimes prevent growth (29:16) Hiring the right people for the company culture is key (31:01) Additional Resources: The Standard Is You Book: https://thestandardisyou.com/ [https://thestandardisyou.com/] Loud Rumor: https://www.loudrumor.com/ [https://www.loudrumor.com/] Behind Gym Doors by Loud Rumor Podcast: https://www.loudrumor.com/podcasts/ [https://www.loudrumor.com/podcasts/] —- - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices. With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family. She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention. Rick and Joy also discuss the importance of leadership and developing soft skills to lead teams effectively. Joy has empowered her staff to grow by teaching them the ins and outs of the business while creating an inclusive, growth-focused culture. Joy’s tips for anyone looking to get into the fitness franchise business? Lean into your soft skills and be authentic.  Listen in to hear more! Key Takeaways Intro (00:00) Joy's shift from a non-athletic background to fitness (02:27) Importance of community in gym culture (05:59) Creating a gym atmosphere where people want to hang out (08:04) Building a team that feels like family (15:18) Continuous learning for personal and team growth (18:33) Developing leadership by teaching team independence (23:40) Additional Resources: - Joy’s Instagram: https://www.instagram.com/mappchik [https://www.instagram.com/mappchik] - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry. Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds. He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus should return to foundational practices like strength training and regular movement. Rick shares his philosophy of focusing on strength training first, followed by cardiovascular health through walking, and a small amount of high-intensity effort to finish the session. He also talks about the growing awareness of wellness, with innovations like GLP-1 weight loss drugs and their relationship to fitness. Strength training can help mitigate some of their potential downsides. Tune in to hear Rick's thoughts on the future of fitness and wellness. Key Takeaways Intro (00:00) Alloy's rapid growth and market strategy (01:35) Empirical evidence and market fit (03:24) Market reception and success stories (06:16) Modern fitness prescription and wellness fatigue (11:12) Strength training and cardiovascular activity (14:47) Challenges of class-based fitness (24:54) Impact of GLP-1 and future of fitness (29:44) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency. With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older. They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sensitivity, reduced injury risk, and elevated mood. Alloy’s structured programming delivers a “minimal effective dose” that respects recovery while maximizing results. Listen in and find out why less is truly more when it comes to lasting fitness. Key Takeaways Intro (00:00) Benefits of two to three days a week training (04:30) Metabolic and joint health benefits (07:09) Psychological and energy benefits (13:20) Reduced risk of overuse injuries (16:12) Minimal effective dose and programming (17:20) Client education and sales tactics (19:00) Success stories and brand integrity (23:53) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness. Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience. It’s not just about the workouts, but also about understanding people’s life challenges and tailoring fitness to meet those needs. Rick talks about how the Alloy model thrives with a small membership base that allows for deep connections between trainers and clients. He also shares some truly inspiring client success stories that show why fitness is way more than just looking good. And with Alloy growing very fast, Rick talks about maintaining the core values while bringing in new franchisees and expanding across the country. Listen in! Key Takeaways Intro (00:00) Older demographic drawn by premium, personalized training (00:50) Evolution from grassroots to digital marketing (02:06) Referrals remain a major source of growth (04:20) “Stronger Together” client story program (05:15) Fitness goals are often rooted in life’s serious challenges (06:45) Building community with only 130-250 members (09:23) Dunbar’s number and client intimacy (10:59) “Surprisingly personable” gift system (13:45) Coaching with behavioral science at core (16:56) Alloy’s expansion plans through 2030 (18:11) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!