Angus Underground

Our response to the American Angus Association acceptance of a grant from the Bezos Earth Fund. Recap, opinion and suggestions on how we move forward. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, hosts David Brown and Seana discuss their recent trip to Australia, sharing experiences of jet lag, the beauty of the country, and the kindness of its people. They transition into updates from Montana Ranch, including cattle management and the excitement of visitor season, and the upcoming calving season. The conversation shifts to the recent release of new maternal EPDs by the American Angus Association, sparking discussions on their implications and the importance of maternal traits in cattle breeding. David expresses skepticism about the new maternal EPDs. In the 2nd segment, the conversation reflects on the recent Australia Angus Expo 2025, highlighting its success, logistical challenges, and the camaraderie among participants. Jake Phillips, with Angus Australia, shares insights into the planning and execution of the event, emphasizing the importance of community and international collaboration in the Angus cattle industry. The discussion also touches on the competitive events held during the expo, including the pen show and elite female sale, and the engagement of youth and international participants. Looking ahead, the conversation considers the future of Angus cattle and the potential for continued growth and collaboration across borders.   Sound Bites * "What a fun time. Amazing. Such beautiful country." * "The cows are fat. They're happy. I'm happy." * "We just blew right past our hundredth episode." * "These three new maternal EPDs, they have people talking." * "Functional longevity is expressed in number of calves." * "I simply cannot put any serious thought or emphasis on this EPD." * "Maternal is a quality, not a quantity." * "If a cow's feet are bad, she's definitely not maternal." * "We need to continue to find and select the outliers." * "You simply cannot make this crap up." * "Our cup has never been more full." * "Two days was not near enough." * "If you get the cattle, you'll get the people." * "We had zero injuries to cattle or people." * "We wrote a page in history, I suppose." * "We had 48,000 online viewers of the camp draft." * "That was the best fellowship they have experienced." * "The Angus family now is tighter than ever before." * "What could be possible as opposed to what couldn't be?" * "I believe the U.S. is hosting the Angus Forum here in four years."   Chapters 00:00 Welcome Back and Jet Lag Tales 02:40 Reflections on Australia: Beauty and Culture 06:04 Cattle Management and Ranch Updates 09:53 New EPDs and Industry Changes 22:05 Deep Dive into $Maternal EPDs 49:17 Upcoming Segments and Future Discussions 51:16 Reflecting on Angus Australia’s Angus Expo Success 01:01:18 Angus Expo Logistical Challenges and Innovations 01:12:11 Competitive Spirit: The Pen Show and Elite Female Sale 01:18:42 Youth Engagement and International Participation 01:30:06 Looking Ahead: The Future of Angus Cattle   Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 2 of 2. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 1 of 2. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This episode features a marketing roundtable discussion focusing on the challenges and opportunities in marketing agricultural products, particularly cattle. The conversation highlights the importance of effective marketing strategies, the need for intentionality in branding, and the shift towards digital sales platforms. David and guests emphasize the significance of establishing a strong brand identity, effective communication with customers, and finding a niche in the market to succeed in the competitive agricultural landscape. In this conversation, David Brown and guests, Dave Mullins and Producer Seana, discuss the importance of intentional marketing strategies in the cattle industry. They emphasize the need for long-term planning, effective communication, and the use of technology to engage customers. The discussion also covers the significance of maintaining an updated online presence, being consistent in social media marketing, understanding the target audience, budgeting for marketing efforts, and the value of networking to build relationships within the industry. The conversation concludes with insights on future-proofing marketing strategies to ensure ongoing success for your operation.   Chapters 00:00Introduction to the Marketing Roundtable 03:08Current Market Trends and Opportunities 06:02The Importance of Marketing in Agriculture 09:00Intentionality in Marketing Strategies 11:50Establishing Your Brand Identity 15:05Effective Communication and Customer Engagement 17:56The Shift to Digital Sales Platforms 21:13Finding Your Niche in the Market 24:07Evaluating Marketing Mediums 26:59Personalized Marketing Approaches 33:44The Value of Intentional Marketing 35:05Building a Long-Term Identity 37:51Effective Communication Strategies 40:34Leveraging Technology for Customer Engagement 43:31The Importance of an Updated Online Presence 45:28Consistency in Social Media Marketing 52:04Understanding Your Audience 55:27Budgeting for Marketing Success 01:00:20Networking and Building Relationships 01:02:14Future-Proofing Your Marketing Strategy   Episode Links - SaleRing.live InsureMyBull.com   Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.