
Ask Frank Kern
Podcast de Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...

Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...

Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.

When would you use campaign budget versus ad set budget? Later...
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