AW360

We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK. With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funnel strategies to helping brands unlock measurable growth, Henry shares how PayPal is using its unique position at the intersection of payments and media to redefine performance marketing. If you’re curious about the future of personalized shopping experiences, ROI-driven advertising, and where PayPal fits into the next wave of commerce media—this one’s for you.

On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications. Eric shares how social media is helping dismantle the stigma around mental illness, why regulated industries can still be hotbeds for innovation, and how brands are stepping up to drive equity in underserved communities. We also dig into the surge of investment in women’s health, the rise of “well-tainment,” and why the next wave of marketing leadership may come from health brands—not just follow them. From Gen Z’s unapologetic stance on care to the influence of Apple and Google in the health space, this conversation is a must-listen for anyone curious about the bold, inclusive, tech-powered future of healthcare marketing.

Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into real results for clients. We dive into how data should fuel creativity (not stifle it), what true brand transformation looks like, and the lessons agencies and in-house teams can learn from each other. If you’re looking to future-proof your creative strategy, this one’s a must-listen.

Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world’s most iconic names. Emma shares how today’s CMOs are redefining brand-building in an era where emotional equity needs to deliver measurable results. From Mercedes to Nike Kids, she unpacks how to align brand and performance, put a value on creativity, and make brand strategy speak the language of the boardroom. Whether you’re trying to prove the ROI of brand or find the sweet spot between long-term vision and short-term gains, Emma brings practical wisdom, bold thinking, and real-world case studies that show what’s possible when brand and business work hand in hand.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot. Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now working across the wider Croud Group, she also unpacks what it looks like to scale sustainability and social good across an entire network of agencies. From building high-performance cultures to avoiding the trap of purpose-washing, this episode is packed with insight for any brand or marketer looking to do work that matters—and works.