Awin Talks

AwinTalks recently sat down with Victor Dahlborg: Co-founder of refunder to discuss consumer focused marketing. Victor is uniquely qualified to talk about this topic, as his background and current practices will illustrate. Affilate marketing is, in many ways leading the way in development of tools and methodologies to help serve the complex needs of online shoppers. Often times it takes a shock for us to realize business principles that should have long been right in front of our noses.  The reciprocal value of consumer focused marketing and a consumer value driven approach seems to be the great takeaway from years of Amazon devouring the ecommerce world. In many ways, the affiliate industry has long been a viable channel for the acquisition of satisfied traffic. Of traffic, that represents a consumer already receiving value from the publisher funnel.

Victor Dahlborg is the Co-founder of Refunder. Today Refunder is Swedens largest cashback site – or – as they describe themselves, a Social shopping site. Victor Dahlborg "I would characterize myself as an entrepreneur, but I have a previous background as Global Brand/Marketing Director for companies like PriceRunner and MTG and Telefonica. Some people might also know that I was the founder of the certification Trygg E-handel, that guides consumers in Sweden and Norway to retailers who actually fulfill higher demands than what the law requires. I also co-founded the car buying guide FACIT.com that helps people who really doesn’t care about the logo on the hood, but wants to find a car that matches their needs and price. And that is a really interesting industry. I would say that the car industry is probably the last disruptive industry after the travel and music industry. It really needs to go through a big change in order to meet the new buying behavior we see in so many other industries.  Something that not so many people know is that I was working with a team to build the first – and actually a better version - of todays AirBnB. The problem was that it was launched only 2 weeks before the dot.com [https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdot.com&data=02%7C01%7Cbenjamin.mullen%40awin.com%7Cb4f85ba9c85348f9f6fa08d64a1ca0c5%7C5a9ab2d37b5845259851d1727266bad7%7C0%7C0%7C636777884180365673&sdata=GzKJ5PpMzNJqribYO5xrdyHMN7uoqerxD4WDMSebD9g%3D&reserved=0] crash (in April 2000) J. And the conclusion of that…… its all about Timing."

In this episode, we will chat about the positives and negatives of such an event. We will also give a bit of background about the event goals and if we believe we were able to meet them.

In this final episode of our preview series, we introduce Sri Sharma. Sri will be the Keynote speaker at the Awin Fashion and Retail day. Sri self identifies as a digital entrepreneur and investor. His successes in both areas are substantial and demarcated by business growth and a raft of industry awards. Sri has won awards for entrepreneurship, fast business growth and technology innovation such as Highly Commended Entrepreneur of the Year from the National Business Awards, The Sunday Times Tech Track and Deloitte Tech Fast 50 and 500 across EMEA. Sri will be giving a forward looking presentation entitled The Future of Retail. Sign up for the event here [https://www.awin.com/nordics/event/awin-fashion-and-retail-day]

This episode is an introduction to one of our featured speakers for the Awin Fashion and Retail day; Rob Davinson. Rob is our global content manager and is also the host of the AwinTalks [https://soundcloud.com/awin-global/interview-with-matt-wood-gdpr-update-snapchat-stunts-facebooks-teenage-growth] global podcast. Rob has also been responsible for a substantial number of industry white papers and responsible for the annual Awin Report, an overarching global industry insight document. Rob will be giving an in depth presentation of how affiliate can save the internet.