Brand Groove Sessions by Morsekode

There aren’t many years where CPC hasn’t grown since the company was founded 40+ years ago. But to realize the extraordinary growth of certain business units, their team needed to shift their focus and their culture to support a hypergrowth business. Jane Doyon, VP of Marketing at CPC, shares her experience in navigating this hypergrowth environment. The conversation covers everything from leadership style and company culture to building trust and measuring success along the way.

In this episode of Brand Groove Sessions, CEO Mark Morse sits down with Todd Bischoff, the Global Creative Director at Gerber Gear, to discuss Bischoff’s personal development as a creative and how he shifted the creative culture at Gerber Gear to create thrilling and bold brand experiences that connect to the customer and leave a lasting impression.

Mark Morse  and Lee Aase sit down to discuss the path that led to adopting social media use at one of the world’s leading healthcare authorities, how social media has evolved in the industry over the years, and where it may be heading in the future.

Ever wonder about the story behind influencers and how they operate? In this session, we sit down with Golnaz Yamoutpour, owner of the award-winning Eat Drink Dish MPLS platform, to talk about the evolution of influencer marketing on a local scale.

Learn how the combination of marketing and CX design can lead to creativity within the customer experience. As technology evolves at a rapid-fire pace, so do customer expectations. So how can brands hope to keep up? If you ask Paul Jongeward, the answer lies in customer experience (CX).